Power Computing Sponsoring -- We're extremely pleased to welcome our latest sponsor, Power Computing, makers of some of the first Macintosh compatible computers. Needless to say, Power Computing hasn't been around long, but from what we and almost every other magazine (including Macworld, MacWEEK, MacUser, and InfoWorld) have seen, they're doing things right by emphasizing engineering (compatibility reports have been excellent), price, and customer support.

Coming from our Internet biases, it's great to see that Power Computing has had a significant presence on the Internet for some time now. Although they don't yet offer online ordering (soon!), you can use their Web pages to build a custom-configured machine - it even tells you the final price. I find this sort of tool preferable to the alternative of trying to use those horrible PC ads, where you must match base configurations with monitors, hard disks, and so on in order to figure out how much a complete configuration will cost. The Web site also includes technical information, along with a form and an email address for sending in technical questions. We hope that Power Computing finds electronic support to be as efficient an adjunct to live support as many other companies have.

Power Computing is a young company, but with the sustained level of hard work we've seen and with a little luck, we think they'll do well. And frankly, we hope that Power Computing doing well will help Apple in the long run. In the past, if Apple misjudged the demand for a specific Mac model - as they often seem to - buyers simply had to wait, and some of them probably bought PC clones instead of waiting. Apple will still undoubtedly push the envelope with new machines and new system software, but Power Computing is small enough and fast enough to fill in niches that Apple ignores and pay more attention to customer feedback than Apple does. We wish Power Computing the best of luck and look forward to working with them in the future. [ACE]

http://www.powercc.com/