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Build brand awareness and increase sales by advertising with TidBITS, the oldest technology-related publication on the Internet. We associate ourselves only with established companies who have positive reputations for solid products and good customer support, and with new companies providing products or services of interest to the Apple and Internet user community.

Circulation and Rates

Thanks to a redesign in September 2007, traffic to the TidBITS Web site is up significantly, and our mailing list subscriptions remain steady.

  • Monthly page views: 250,000-350,000
  • Monthly unique visitors: 125,000-175,000
  • Weekly issue email subscribers: 30,000
  • RSS subscribers: 10,000

For current rates, please email sponsors@tidbits.com.

Sponsorship Features

We are currently adding more advertising options for sponsors, including a Featured Sponsor tile on all pages and a pre-roll sponsorship of audio versions of articles. For the moment, however, sponsors receive the following:

  • Four lines of text at the top of each email issue.
  • A four-line text banner with identifying icon that appears in rotation on most of our Web pages and in our full-text RSS feed.
  • A short welcoming article in the first sponsored issue (for long-term sponsorships of 12 weeks or more).
  • A free DealBITS drawing for every 12 weeks sponsored (see the DealBITS page for more information about DealBITS drawings).
  • 10,000 free impressions per month of ad units on our site (we sell these separately for $5 CPM as well.)
  • Up to 50 tips about your product in the TipBITS box that appears on every page on our site.

Current Sponsors

Our current long-term sponsors (12 issues or more) are listed here, in order of longevity.

Sponsor Welcome Article
Bare Bones Software

 "We're happy to announce our latest sponsor, the well-known Bare Bones Software. For those vacationing without satellite Internet connections in Outer Mongolia for the last few years, Bare Bones is best known for BBEdit, their powerful text editor, and Mailsmith, which brings BBEdit's text-editing and searching power to email. Originally, Bare Bones aimed BBEdit squarely at the programmer market, and it's still considered the best programmer's editor by many developers. But in a bit of inspired genius, when HTML became popular, Bare Bones added support for HTML into BBEdit, turning it into the HTML editor of choice..." More
Fetch Softworks

 "We're pleased to announce our latest long-term sponsor, Fetch Softworks, makers of the Mac's longest-standing FTP client, Fetch. Jim Matthews first created Fetch for Dartmouth College back in 1989, and Dartmouth soon made it available for free for educational institutions and non-profits, and as shareware for everyone else. Fetch quickly outpaced all the other Macintosh FTP clients of the time, programs like HyperFTP, XferIt, and others I wrote about in the first edition of Internet Starter Kit for Macintosh in 1993..." More
Web Crossing

 "We've seen focus on the Internet shift from search engines to portals that aggregate content, but many sites discovered not only that developing high-quality content is difficult, but also that the best way to attract and retain users is to encourage the growth of online communities. As those of us who have rolled our own solutions know, creating good technology to support an online community takes significant effort and resources. That's where our latest sponsor, Web Crossing, steps in, with their eponymous software for running Internet communities." More
Mark/Space

 "We're pleased to welcome our latest long-term sponsor, the synchronization experts at Mark/Space, Inc. Mark/Space has been around as long as TidBITS, both having been founded in 1990, and for as long as I can remember, I've made a point of stopping by their trade show booths to say hello to Brian Hall, Mark/Space's president and CEO, and to see the latest cool handheld device he had managed to connect to the Mac. Although Mark/Space still sells several Palm OS programs, the company has recently focused most of its attention on The Missing Sync, connectivity software for syncing Macs with a variety of handheld gadgets, including Palm OS devices, Windows Mobile handhelds and smartphones, and Sony PlayStation Portables (PSP)." More
VMware

 "We're pleased to welcome our latest long-term sponsor, VMware, the company that is not just the latest entrant into the virtualization market for Intel-based Macs, but also the overall market leader in virtualization. Without a doubt, the biggest story in the Macintosh world over the last year has been the switch to Intel processors, largely because it introduced virtualization to the platform. Although most Mac users think of virtualization as giving them the capability to run Windows programs on a Mac, it more generally encapsulates an entire operating system within a virtual machine - the virtualization application pretends to be a physical computer." More
Microsoft

 "Halloween, at least in the United States, is upon us, and we're pleased to welcome, along with the usual bunch of trick-or-treating kids, our latest long-term sponsor, Microsoft's Macintosh Business Unit, more commonly known as MacBU and pronounced, at least for Halloween, as MacBOO! (Sorry, couldn't resist.) Microsoft has sponsored TidBITS at various times over our 16-year history, but I hadn't known the current folks in the MacBU before the conversations that led to this sponsorship, conversations that started in response to their desire to make the MacBU a more active member of the Macintosh community. I was happy to discover that they were both clued into the Mac world in general and fully aware of how Microsoft as a company is often viewed..." More