Where Do You Want To Go Today? As the computing world braces for a Windows 95 onslaught, Apple comes out swinging with a no-holds-barred campaign reminding potential buyers of the still-significant Macintosh advantage. The campaign uses radio, TV, print advertising, and a dedicated Web site. In the campaign, Apple pokes fun at some of Windows 95's advances: "It lets you use more than eight characters to name your files. It has a trash can you can open and take things back out again. It lets you drop files anywhere you want on the desktop. Imagine that. Windows 95 makes a PC more like a Macintosh - you know, the Macintosh we built back in 1984." No timidity here. [MHA]

[Still, one wonders what Apple hopes to accomplish against Microsoft's marketing juggernaut - is Apple reassuring investors and current users, or do they hope to attract new customers? Microsoft will reportedly spend $500 million this year promoting Windows 95. For $500 million, Bill could make almost three Kevin Costner movies. That's a lot of money. -Geoff]

http://www2.apple.com/whymac/