Nigel Stanger writes about Apple's choice of the name Newton: "It's quite obvious when you think about it. What was Apple Computer's first logo? Newton sitting under the apple tree. The original company slogan also mentioned Newton. Unfortunately I can't remember it, and I left the book [West of Eden] at home. It was profound, anyway. Whether this is actually the reason they chose "Newton" is anyone's guess, but I wouldn't be surprised if factored into the decision."

Information from:
Nigel Stanger -- stanger@otago.ac.nz