Technical Support Coordinator, BAKA Computers

For those of you following the steady decline in Macintosh system prices, word from Apple last week is that prices of several systems are being reduced. As usual, some reductions are in suggested retail price, some actually affect purchase prices, and a few items show reductions in both.

The PowerBook 165c is among the computers whose retail prices are staying the same but whose dealer prices (which are typically reflected in end-user purchase prices) are coming down. Chances are, this change makes way for the expected introduction this summer of an active-matrix color PowerBook.

Other computers whose retail prices are staying put but whose dealer prices are being reduced include the PowerBook Duo 210, the Color Classic, and the various models of the Centris 610. The revised Centris 610 pricing isn't far above current LC III prices.

In the higher education markets, where the LC II is still available, the retail and reseller prices alike for the various LC II models have been reduced.

Also of interest are price reductions in several printer models. The Personal LaserWriter LS retail price has dropped by more than $200 to $725, and end-user prices should drop somewhat as well (perhaps not as dramatically). Even more dramatic is the fall of almost $500 in the Personal LaserWriter NTR's retail price, to $1179 (accompanied most likely by a somewhat more sedate reduction in acquisition prices). The beleaguered Apple Color Printer loses thirty percent of its retail price, and reseller prices are dropping as well.

-- Information from:
Apple propaganda