Licensing & Trademarks

Mac Logo

Ensuring your Mac-compatible product receives maximum customer recognition in the retail space is easy. By utilizing Apple’s Mac Logo or Universal Logo Program, you can make sure your products are readily identifiable.

Whether your Mac-compatible products are produced as a single SKU, or as a hybrid SKU, using the Mac logo or Universal Logo on your product packaging, promotional collaterals, website, etc., lets customers know your products run natively under Mac OS X or both Power PC- and Intel-based Macintosh computers.

Mac OS X Universal Logo Program

Universal Logo

Applications designed for the Macintosh operating system (Mac OS X) that run natively on both Power PC- and Intel-based Macintosh computers are called Universal applications. Customers will reap the highest performance benefits from Universal applications and will be looking for products that are Universal. The Mac OS X Universal logo is designed to enable easy identification of these applications. The Mac OS X Universal logo can be used only by authorized licensees who have signed the Mac OS X Universal logo license agreement.

Here’s what you need to do to become an authorized licensee:

  1. Download Icon

    Download the Mac OS X Universal logo license agreement (PDF), Mac OS X Universal logo usage guidelines (PDF) and official Mac OS X Universal logo artwork (ZIP).

  2. Mail Icon

    Complete and mail the Mac OS X Universal logo license agreement. For your convenience, the mailing address is included at the bottom of the license agreement.

  3. Icon

    Thoroughly read and comply with the Mac OS X Universal logo usage guidelines.

  4. Universal Logo

    Finally, apply the Mac OS X Universal logo to your product packaging, advertising, websites, and other marketing communications in accordance with the Mac OS X Universal logo usage guidelines.

Note: By downloading the artwork from the link above, you agree that you will use this trademark only in conjunction and compliance with a Mac OS X Universal Logo License Agreement approved by Apple Inc.

Mac Logo Program

Mac Logo

Ensuring your Mac-compatible product receives maximum customer recognition in the retail space is easy. By utilizing Apple’s Mac Logo Program, you can make sure your products are readily identifiable.

Whether your Mac-compatible products are produced as a single SKU, or as a hybrid SKU, using the Mac logo on your product packaging, promotional collaterals, website, etc., lets customers know your products run natively under Mac OS X (with no dependence on the Classic Environment).

Here’s what you need to do to become an authorized licensee:

  1. Download Icon

    Download the Mac logo license agreement (PDF), Mac logo usage guidelines (PDF) and official Mac logo artwork (ZIP).

  2. Mail Icon

    Complete and mail the Mac logo license agreement. For your convenience, the mailing address is included at the bottom of the license agreement.

  3. Icon

    Thoroughly read and comply with the Mac logo usage guidelines.

  4. Mac Logo

    Finally, apply the Mac logo to your product packaging, advertising, websites, and other marketing communications in accordance with the Mac logo usage guidelines.

Note: By downloading the artwork from the link above, you agree that you will use this trademark only in conjunction and compliance with a Mac Logo License Agreement approved by Apple Inc.