Pathfinder offers advertisers enormous flexibility when creating an advertising program. Pages in the Pathfinder Network have been grouped into branded and non-branded channels, each of which has its own competitively priced CPM. Advertisers can create their own custom blend of channels or choose a general run-of-system rotation.
| CPM | ||
| Pathfinder Run of System (ROS) | $28 | |
| Branded Channels | ||
| Entertainment Weekly | $30 | |
| Fortune | $50 | |
| Life | $30 | |
| Money | $50 | |
| Netly News Network | $40 | |
| NY1 | $40 | |
| Parentime | $45 | |
| People | $33 | |
| Sports Illustrated | $35 | |
| Sports Illustrated for Kids | $40 | |
| Thrive | $35 | |
| Time | $35 | |
| Non-Branded Channels | ||
| Entertainment | $35 | |
| Homepage | $30 | |
| International | $50 | |
| Living | $35 | |
| News | $30 | |
| Quick Quotes | $20 | |
| Siteseeker Search | $20 | |
| Travel | $35 | |
| Weather | $25 |
Pathfinder sells ad space in units of 14,000 pageviews. There is a $5,000 minimum purchase. All space sold according to availability. Exclusive sponsorships, content creation, custom surveys and applications consulting will incur additional costs.
Sample Program One:
Advertiser A wants to purchase approximately 1 million pageviews and have their ads rotate throughout the following branded and non-branded channels in the Pathfinder Network:
| channel | units | weekly imps. | weeks | CPM | price($) |
| Fortune | 1 | 14,000 | 10 | $ 50 | 7,000 |
| Money | 1 | 14,000 | 10 | $ 50 | 7,000 |
| Time | 1 | 14,000 | 10 | $ 35 | 4,900 |
| Homepage | 1 | 14,000 | 10 | $ 50 | 4,200 |
| News Feed | 1 | 14,000 | 10 | $ 30 | 4,200 |
| Quick Quotes | 3 | 42,000 | 5 | $ 20 | 4,200 |
| Quick Quotes | 2 | 28,000 | 5 | $ 20 | 2,800 |
Summary: Advertiser A purchases 1,050,000 pageviews and pays $34,300 for a highly targeted 10 week campaign on the Pathfinder Network.
Sample Program Two:
Advertiser B wants to purchase 2 million pageviews in a general rotation throughout the Pathfinder Network.
Summary: Advertiser B purchases 2 million ROS pageviews at a $ 28 CPM and pays $56,000.
Click here for Pathfinder's Ad Specifications and Production Information.
All Pathfinder advertising programs include a listing in Pathfinder's Ad Directory as well as online Pathtrax® tracking reports. Pathfinder uses NetGravity's Ad Server™, a state of the art advertising management software package, to serve ads throughout the Pathfinder Network.
Pathfinder seeks to build lasting partnerships with quality advertisers. Our goal is for advertisers to establish long-term placement on Pathfinder, which enriches Pathfinder╣s content by consistently offering our audience easily accessed information about relevant, quality products and services.
For more information on how to advertise your brand on Pathfinder, please contact your Pathfinder sales representative.
General Advertising Provisions
Pathfinder
- Rates published herein are effective as of March 1, 1997.
Announcement of any change in rates will be made upon at least 2 weeks'
notice to the advertiser prior to the date by which such changed rates will
be applicable.
- Time is not responsible for errors or omissions in any advertising
materials provided by the advertiser or its agency.
- All advertisements are accepted and made available by Time on Pathfinder upon the representation by the agency and advertiser that they are authorized to make available on Pathfinder the entire contents and subject matter thereof and that such advertisement will not violate any law or infringe upon any right of any party. In consideration of the placement of advertisements on Pathfinder and any linkage to the advertiser's site on the Web, the advertiser and agency will, jointly and severally, indemnify and save Time and all subsidiaries and affiliates of Time harmless from and against any and all losses and expenses arising out of the appearance of such advertisements on Pathfinder, or on the advertiser's site on the Web as linked through Pathfinder, including, without limitation, those arising from claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the Lanham Act or rights of privacy or publicity or from any and all similar claims now known or hereafter devised. It is understood that the advertiser and agency are jointly and severally liable for payment of invoices for advertising made available on Pathfinder hereunder. In consideration of reviewing for acceptance, or acceptance of, any advertising for placement on Pathfinder, or any linkage to the advertiser's site on the Web, the agency and advertiser agree not to make promotional or merchandising reference to Time or Pathfinder in any way except with the prior permission of Time in each instance.
- Time shall not be subject to any liability whatsoever for any failure to
provide reference or access to all or any part of the advertising due to
systems failures or other technological failures of Pathfinder or the Web.
- No conditions, printed or otherwise, appearing on contracts, insertion
orders or instructions which conflict with the provisions of this rate card will
be binding on Time. Except as otherwise specifically agreed by Time and the
advertised, all advertising positioning/placement clauses or conditions will
be treated as requests only and cannot be guaranteed.
- Orders for advertising shall be non-cancelable after 10 days prior to the
first date on which it is scheduled to appear within Pathfinder and through
the advertising period agreed to pursuant to the insertion order. However,
orders for advertising appearing in the "Advertiser Directory" area of Pathfinder shall
be cancelable as of the end of any month in which the advertising is
appearing on Pathfinder upon 15 days prior notice.
- Unless otherwise agreed by Time and advertiser, Time shall have the right
to insert the advertising in various areas of the Pathfinder service from
time to time in its discretion.
- Advertiser acknowledges that it is generally familiar with the nature of
the Web and proposed uses thereof.
- Time reserves the right to reject or cancel any advertising and/or linkage
to an advertiser's site on the Web for any reason at any time, including
without limitation as a result of linkages to other sites on the Web included in
the advertiser's site.
- Unless otherwise specifically agreed by Time and the advertiser, no cash
discounts, volume discounts or other discounted rates will be available.
- Invoices will be rendered on or about the first date on which the
advertising is scheduled to appear on Pathfinder. Payments will be due
within 30 days from the date of invoice.
- No minimum circulation is guaranteed hereunder.
- Agency commission or equivalent will equal 15% of the gross advertising charges.
