Our Electronic Custom Publishing group can help you create a unique and exclusive online advertising and marketing environment through a blend of online advertorial, contests, sweepstakes, interactive games, database generation and other specialized advertising applications. Pathfinder can capture, manage, forward and fulfill consumer data, names and addresses and e-mail lists generated through our custom publishing programs. This provides you with an unequaled ability to generate qualified leads, market research and consumer preference data.

Advertisers gain access to an unprecedented combination of resources - our vast content library and the expertise of the world's largest publisher, Time Inc. - to help create memorable and highly effective proprietary marketing environments. Advertisers need not have an existing web presence to take advantage of Pathfinder's custom publishing capabilities. Once it's built, your sponsored programming will be distributed on Pathfinder, the world's number one information and entertainment web site.

With Pathfinder's Electronic Custom Publishing group, your creative possibilities are endless. An increasing number of advertisers are joining with Pathfinder to produce and manage an impressive array of dynamic online advertising products that have made a definite impact in the marketplace.

A customized presence on the Internet is vital to any comprehensive marketing program. And only Pathfinder offers you the resources and accountability you need to make your custom publishing venture a true success. For more information on how Pathfinder's Electronic Custom Publishing service can help you achieve your marketing goals, please contact your Pathfinder representative.

H T T P : / / P A T H F I N D E R . C O M | A D V E R T I S E @ P A T H F I N D E R . C O M