Time Warner's PATHFINDER
The Pathfinder Audience 		Inside Pathfinder
The Pathfinder Audience
Editorial Excellence
Awards & Accolades
Electronic Custom Publishing
Pathtrax Reporting
Pathfinder's Ad Sales Team
Ad Rates & Provisions
Insertion Order
Product Information
Ad Rotation Channels & Areas
Advertiser Directory
Using GifBuilder
Examples of Animated Ads
Technology Partners


When you advertise on Pathfinder you're reaching a qualified mass audience that totals more than 12 million pageviews per week. In addition to this impressive volume, the dual Pathfinder audience (71% male, 29% female) scores very high qualitative marks.

AGE
Under 18 3%
18 - 29 26%
30 - 39 21%
40 - 49 29%
50 - 59 15%
60+ 6%
Median 40 years
Average 39 years

MARITAL STATUS
Single - never married 28%
Married 54%
Have Children in Household 36%
Median Household Size 3.00

THEY'RE HIGHLY EDUCATED
Attended/Graduated College or More 84%
Graduated College or More 48%
Post-Graduate Degree 27%

AND THEY'RE EXTREMELY AFFLUENT, PROVIDING SIGNIFICANT DISPOSABLE INCOME:
HHI $100,000+ 11%
HHI $75,000+ 22%
HHI $50,000+ 51%
HHI less than $50,000 49%
Median HHI $50,500
Average HHI $60,000

PATHFINDER USERS BOAST AN EXTRAORDINARY LEVEL OF INVOLVEMENT

  • 60% of all users are on Pathfinder 1+ hours a week
  • 83% of all users click on Pathfinder's ads 1+ times per hour while at home, 37% while at work
  • 71% of all Pathfinder users always/ sometimes bookmark advertisers' web sites
  • 59% of all Pathfinder users click beyond an advertiser's home page
  • 54% are employed in professional/managerial positions
  • 74% like to gather information on a product before making a purchase
  • The Pathfinder user clicks on ads an average of 2 times per visit

    Isn't this the online audience you want - and need - to reach with your advertising? To find out how, please contact your Pathfinder representative.

    Source: Pathfinder Interactive Advertising Survey, April 1997 (Total Respondents = 629)



    backnext

    H T T P : / / P A T H F I N D E R . C O M | A D V E R T I S E @ P A T H F I N D E R . C O M