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PathTrax™

gives you the

up-to-date

information

you need to

develop a highly

successful ad

program on

Pathfinder.

SAMPLESAMPLE


Only Pathfinder offers PathTrax™, the proprietary research and tracking system that allows you to monitor the effectiveness of your ad campaign on the world's number one information and entertainment web site.

Available online to advertisers 24 hours a day in their own password-protected folder, each PathTrax report contains the following:

  • A thumbnail of the actual creative
  • The pages on which it appeared
  • The pageviews, click-throughs and yield the ad received at each location, and the totals for the week

    With PathTrax you can fully evaluate your ad campaign's two most important variables - positioning and creative. You can test, retest and adjust your creative and positioning in your banner campaign to deliver superior results. PathTrax makes experimenting with different creative executions and positions easy. Because PathTrax constantly monitors your campaign, you're provided with timely results, allowing you to adjust your strategy to improve performance.

    PathTrax gives you the up-to-date information you need to develop a highly successful ad program on Pathfinder. To find out more about how PathTrax can help you optimize your advertising program on Pathfinder, please contact your Pathfinder sales representative.





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