http://pathfinder.com

Pathfinder's mission: To inform and entertain while fostering the development of online communities of common interests.

What will I find on Pathfinder? Quite simply, you'll have the largest information and entertainment copyright library in the world at your fingertips. As part of Time Warner, Pathfinder aggregates vast content from its magazine, television, music and film divisions, as well as information from selected outside providers. And the information is fully interactive and updated every day. Here's a brief sampling of the well-known media brands that are available on Pathfinder:

TIME, Life, People, Sports Illustrated, Money, Fortune, Entertainment Weekly, This Old House, Southern Living, Cooking Light, Travel & Leisure, Elektra, Atlantic Records, Warner Bros. Records, Warner Bros. Animation, DC Comics and more.

And this is just a partial list. It's no wonder that Pathfinder is the most visited information and entertainment site on the World Wide Web,* receiving more than 10 million pageviews per week.

How can I reach the Pathfinder audience?
Pathfinder offers advertisers the flexibility of targeted or broad reach advertising programs. Advertisers can choose to place their ads in rotation in any combination of Pathfinder's branded or non-branded channels or they can choose a general run-of-system rotation. Pathfinder is committed to bringing advertisers value in their online advertising campaigns. As of March 15, Pathfinder adopted IAB-standard ad sizes to give all of our advertisers greater efficiency when implementing a web advertising campaign across multiple sites.

What are the benefits of advertising on Pathfinder? Pathfinder is one of the largest and highest-trafficked content-based sites on the Web. You'll reach a large, highly educated, upscale audience that is growing rapidly every day. To build that audience, Pathfinder is supported by an ongoing print and television advertising campaign in Time Inc. magazines and on Time Warner cable systems. Pathfinder also provides advertisers with weekly reports on the progress of their campaign. PathTrax™, Pathfinder's proprietary research and tracking system, records exact impression counts, Gateway traffic referred to each advertiser's web site, and Gateway yield rates by date, creative and placement. When you advertise on Pathfinder you become part of the Time Inc. New Media team. Our marketing department regularly assists leading advertisers in creating compelling and engaging online content and customized advertising applications. Pathfinder's combination of content, traffic, tracking and service is unparalleled in the online world.

How does online advertising stack up against more traditional advertising vehicles? Online advertising creates the opportunity for immediate interaction with consumers, while traditional media does not. On the Internet an advertiser can give a potential customer an interactive product demonstration and comparison. The customer can instantly request additional information or even make a purchase on the spot. That's impossible using traditional advertising vehicles. Online advertising empowers the consumer in ways that traditional media never could. With traditional media there's a major gap between the message delivery and a potential purchase. Interactive advertising on Pathfinder closes the gap between consumer contact and consumer response.

Advertiser response to Pathfinder has been excellent. Leading companies in all categories - companies such as AT&T, Microsoft, 7UP, Apple Computer, Toshiba and Frigidaire - have teamed up with Pathfinder to successfully deliver their messages to a large and highly desirable audience.

Pathfinder from Time Warner - the company that invented the newsmagazine, guided the music industry into modern rock and rhythm & blues and created the comic book superhero - is now setting the standard in Internet advertising. To partner with the leading information and entertainment web site,* and market your company in a way you may have never thought possible, contact your Pathfinder representative.

* Source: NDP Group/PC-Meter Study

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