Pathfinder "...is the standard-bearer
for the mainstream press."
-MEDIAWEEK
©1995 ASM Communications, Inc.
Used with permission from Mediaweek ®
Pathfinder offers advertisers one of the most respected and most visited editorial environments on the Web. An ad on Pathfinder is surrounded by content from the world's most reputable and important media brands.
That's a major advantage for advertisers that other sites can't match. Research confirms that the stronger an audience's trust of a particular medium, the more receptive the audience is to advertising in that medium. *
Time Warner owns the largest information and entertainment copyright library in the world. Pathfinder aggregates vast content from Time Warner's magazine, television, music and film divisions, as well as information from selected outside providers.
Pathfinder offers you the power of choice. Because Pathfinder's content is so diverse, from Money's investment advice to the latest developments in high-tech from the Netly News, you can target a wide variety of audiences. Consider the marketing potential of a web site offering content from world-renowned brands such as these:
Time, Fortune, Money, Sports Illustrated, People, Entertainment Weekly, Life and much more.
Pathfinder generates more than 10 million pageviews per week. When Pathfinder's huge upscale audience checks in to find out the latest in news, sports and entertainment, they'll be checking out your advertising message as well. And because Pathfinder's information is updated continually throughout the day, you can count on making multiple impressions with frequent users.
Log on to Pathfinder today - at http://pathfinder.com - and take a look at the outstanding editorial adjacencies we offer our marketing partners. We're confident you won't find a more interesting and compelling venue in which to deliver your advertising message.
Pathfinder is truly an unparalleled editorial environment for advertisers. To associate your brand with the media brands people trust the most, please contact your Pathfinder representative.
* Source: Advertising Research Foundation, Perception Study
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