PaidContent.uk writes about a recent presentation made by Penguin Books CEO John Makinson, who was demonstrating the company's ideas for how to offer content on the iPad. Penguin plans to offer books as applications, primarily, to take advantage of multimedia features (such as interactive travel maps, children's games, and animated textbook illustrations) that are difficult or impossible to include in the EPUB format currently required by the iBookstore. Be sure to watch the accompanying video to see what Penguin has in mind. It's great to see a book publisher jump on the possibilities made by the iPad and other electronic readers - with pixels and processors, why merely stick with a reproduction of the paper experience? follow link