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Buying a picture from ANYONE? A Survival Guide! |
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"Royalty Free" vs. "Rights Protected": Six Differences you MUST be aware of! |
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Definitions
of "royalty free" and "rights protected" |
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1.
Permitted Use - What the heck are you allowed to do with these
pictures? |
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2.
Cost - (A Few Surprises!) |
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Pricing - "Traditional"
Rights-Protected Photography |
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Pricing
- "Royalty Free" Photography |
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3.
Competing Use Protection - Don't get burned! |
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The Most Important Question to Ask: Does it
matter to this project if someone else, maybe m worst enemy, uses the exact same picture? |
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How to figure it out: 2 Further questions: |
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a. Is it likely someone with a competing usage will select the same
picture? |
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b. Does it really matter if someone else uses the same picture? Four
key factors: |
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1. Does the picture have models in it? |
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2. Is the picture my "major
visual"? |
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3. Will I be altering the picture? |
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4. Will the
finished piece be widely distributed? |
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Royalty Free and Magazine Advertising--
A Dangerous Combination! |
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4.
The Nature & Purpose of the Imagery -
(This'll surprise you!) |
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Rights Protected Stock - "Story-Telling
Power" |
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Royalty Free - "Image Adaptability" |
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5.
The Size of the Image Reservoir - (An Ocean vs. a Pond) |
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6.
The "Hassle-Factor" - (Things are Changing!) |
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Just How "Hassle-Free" is Royalty-Free? |
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> No "Items for
Resale" - What the heck is that? |
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> Competing Use - The Mother of All Hassles... |
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> Need a Transparency? Forget it! |
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> Humanoid Photo Research - Welcome to Cyber-Chaos! |
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"Rights Protected" is Getting Better,
Faster & Smarter - (Learn how to take advantage!) |