If you look closely, most
photo agency catalogs and promotions will have some kind of language about their model
release policy. Often it reads something like, "All pictures fully
model-released". As we've discussed above, what you think that means might not be what it actually means. Here's how that might translate: "The photographers have told us the pictures are released, and we've chosen to believe them, but we've never actually seen the releases, although I think last Tuesday I saw one lying around someplace, and, besides, if we had to get our hands on them all we have to do is call the photographer, if he's still alive." |
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Tip: If you have any concerns at all about the agency you are dealing with, find out specifically what their policy is regarding model releases. Do they see a copy of the release for every single model in every single picture? Do they keep copies of those releases on premises, cross-referenced to each picture, so that if a problem arises you can be furnished-- immediately-- with a copy of the release? |
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