Whether you're an Internet Service Provider (ISP) or Internet Content Provider (ICP), Internet Explorer 4.0 offers new opportunities to improve your business. You can: Generate more revenue Decrease costs Build stronger ties with your customers Internet Service Providers: Increase revenues by attracting new subscribers through Internet Explorer 4.0's breakthroughs in multimedia, entertainment, and other home user-oriented offerings; by offering premium services and content as options to be bundled with standard offerings; and by selling targeted advertising through branded channels and HTML-enabled Outlook Express messages. Lower costs through reduced support expenses, by taking advantage of Internet Explorer's free licensing and distribution model, through reduced connection time when customers use the browser's offline reading option, and from the fact that no new infrastructure costs are required to support Internet Explorer 4.0. Increase customer retention through value-added features like roaming from POP to POP, differentiated offerings, and superior customer support. Back to top Internet Content Providers: Internet Explorer 4.0 gives you the opportunity to deliver content directly to users' desktops with compelling new features that enrich users' interaction with your offerings. Webstations help you stand out from the "noise" on the Web, building a stronger connection with users by first giving them more ways to access your site and content, and then drawing them back again. How? Through channels, subscriptions, and desktop components that users can select for direct delivery to their desktops; and then through features like Smart Favorites and offline reading, which let users know when your site has changed, thereby enticing them to pay you a visit to see what's up. Internet Explorer 4.0 helps you deliver a more immersive experience for people who visit your site, creating the highest quality Internet experience available and extending the reach of your brand and content in the process. Examples: Now you can deliver "streaming" audio and video presentations that users can enjoy without waiting for downloads; take advantage of Dynamic HTML to provide greater interactivity on your Web site without slowing down server performance; and include in your pages exciting new multimedia elements that take up little bandwidth. Back to top		Internet Service Providers Internet Content Providers Link to 4.0 White Paper Browser Suite Competitive Guide