Seapine Software's Reinvented Brand

Seapine Software's Reinvented Brand

Seapine Software's Reinvented Brand Provides Enhanced Customer
Experience, Illustrates Product Evolution

Re-branding spearheaded by expanded Web site featuring new Seapine
products and services

MASON, Ohio--Aug. 7, 2006--With the rapid growth of the company's
business process management (BPM) product line as well as the
continual evolution of the company as a whole, Seapine Software today
unveiled its new customer-enhanced branding initiative. Seapine
Software is a leading provider of application lifecycle management
and business process management solutions.

The reinvented Seapine brand reinforces the breadth of the company's
offerings, which are designed to manage process, change, and quality
throughout an enterprise. Paramount to this re-branding effort was
creating an enhanced customer experience. This was spearheaded by the
company's redesigned, customer-friendly Web site at www.Seapine.com

The refreshed company Web site, in conjunction with Seapine's overall
customer outreach programs, features several new and expanded areas
that will help customers locate information more quickly and
efficiently. This is made possible with an improved full-site search
capability and easier navigation through consistent page designs and
menus.

The key addition to the Web site is the comprehensive BPM section
that highlights nPath, Seapine's business process management
solution. The site also includes expanded pages featuring informative
and beneficial new partner programs.

"The evolution of the Seapine brand and Seapine.com is another
proof-point that the company is consistently striving to best serve
the software development and general business industries," said
Richard Riccetti, president and CEO, Seapine Software. "I strongly
encourage customers--and potential customers--to familiarize
themselves with the new brand and Web site and to learn how Seapine
can help with their companies' bottom lines."

Riccetti added that the Web site also has built-in flexibility to
showcase new products and product functionality, many of which are
expected to be announced in the coming months.

About Seapine Software

Seapine Software, Inc. is a leading provider of application lifecycle
management and business process management solutions that empower
companies to manage process, change, and quality throughout the
enterprise. Over 7,500 companies around the world rely on Seapine's
products to improve efficiency and product quality. Founded in 1995
and located in Mason, Ohio, Seapine Software has offices in North
America, Europe, and Asia-Pacific. For more information about Seapine
Software, visit www.seapine.com

 
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