For immediate release
Ovolab releases AAChoo, the new AAC converter for the Mac.
Torino, Italy (Europe) - May 12, 2003
Ovolab(tm) today released AAChoo(tm), the new essential utility for every
music listener.
Ovolab AAChoo easily converts all your MP3 songs to AAC, the new
high-quality compact audio format at the core of MPEG-4.
With a simple drag-and-drop interface and complete control over every
encoding parameter, Ovolab AAChoo can rip any audio file or movie
soundtrack into MPEG-4 format.
AAC technology offers the best-sounding audio on the Internet and Ovolab
AAChoo will allow every music maniac to quickly convert his entire library,
keeping song tags and folder hierarchies unaltered, as well as
automatically updating the iTunes Music Library.
"There's more that this to Ovolab AAChoo," says Alberto Ricci, CEO of
Ovolab. "You can use it to encode movie soundtracks into a compact and
high-fidelity format for faster distribution on the Internet." "As easy as
it gets," claims Alberto Ricci, "just drag your music folder, your movies,
your CD. Ovolab AAChoo will do the rest."
"These features will make Ovolab AAChoo a first-class utility for every
iPod owner," says Luca Vergano, VP of Marketing Operations, "allowing the
user to encode all the songs on his iPod with a single click, freeing space
for more songs while maintaining an excellent sound quality."
Ovolab AAChoo is available now for electronic download from the Ovolab web
site at http://www.ovolab.com/aachoo/ .
About AAC
Advanced Audio Coding (AAC) is at the core of the MPEG-4 specification and
is the new audio codec of choice for Internet, wireless, and digital
broadcast arenas. Because of its exceptional performance and quality, AAC
provides audio encoding that compresses much more efficiently than older
formats such as MP3, yet delivers quality rivaling that of uncompressed CD
audio.
About Ovolab
Founded in 2002, Ovolab is based in Torino, Italy. More than ten years of
experience in Mac software development to create the software that enhances
your creativity. Because creativity is the beginning of it all.
For more information visit http://www.ovolab.com.
