FOR IMMEDIATE RELEASE
August 25, 1999
BLUE WORLD ANNOUNCES LASSO STUDIO FOR MACROMEDIA DREAMWEAVER
New solution to provide amazingly rich yet easy to use Web application
development environment
Bellevue, WA--August 25, 1999--Blue World Communications, Inc.--pioneers of
the Web Data Engine--today announced Lasso Studio for Macromedia
Dreamweaver, the complete Web application development environment for
rapidly building sophisticated database-driven Web applications. Lasso
Studio for Dreamweaver will offer the first comprehensive solution for
building robust dynamic Web applications entirely within Dreamweaver, a
leading website authoring solution from Macromedia, Inc. Blue World will
present a technology preview of Lasso Studio for Dreamweaver in the Blue
World booth at the FileMaker Developer Conference in San Diego, California
August 25 through August 27.
"Lasso Studio for Dreamweaver will allow Web designers and Web application
developers to quickly build sophisticated database-driven websites right
within Dreamweaver," said Bill Doerrfeld, president and CEO of Blue World
Communications. "With Lasso Studio for Dreamweaver, Web application
developers and Web designers will easily visualize both the logic, textual
content and graphic elements of their data-driven websites thereby
achieving dramatic gains in productivity."
Complete Web Application Development Environment
Lasso Studio for Dreamweaver will introduce a visual, structured
development environment for building database-driven Web applications aimed
at meeting the needs of beginning to advanced users alike. Beginners will
be able to Web-enable databases within mere minutes of installation. Lasso
Studio Configuration Wizard links database schema information for dynamic
display throughout Lasso Studio for Dreamweaver. Lasso Studio Form Builder
allows beginners to rapidly create database-linked Web forms. Developers
will engage the full power of custom editing enabling the guided creation
of complex, accurately coded programming constructs using the Lasso Studio
Property Inspectors, Tag Editor, Sub-Tag Editor and more.
Supports Multiple Databases and Platforms
Combined with the Blue World Lasso Web Data Engine, Lasso Studio for
Dreamweaver will allow Web developers to quickly Web-enable FileMaker Pro
databases and any ODBC-compliant database--including Oracle, Microsoft SQL
Server, Sybase, Informix and Microsoft Access--using a common, intuitive
tag-based approach--without requiring SQL programming. With the database
and platform independent architecture of the Lasso Web Data Engine,
solutions created using Lasso Studio for Dreamweaver can easily migrate and
scale across multiple databases and platforms with little or no change to
one's code.
Additional information about Lasso Studio for Dreamweaver--including
technology preview screen shots--is available at the Lasso Studio website
at http://www.blueworld.com/LassoStudio/.
AVAILABILITY
Lasso Studio for Dreamweaver is scheduled for release in Fall 1999 as a
free 30-day evaluation version and as a new component to Blue World Lasso
Developer 3.5.5 selling for $349 boxed and $299 electronic. Current
registered customers of Lasso Developer 3.5 will receive an Internet
distributed version of Lasso Studio for Dreamweaver free of charge by
updating to Lasso Developer 3.5.5.
ABOUT BLUE WORLD
Blue World Communications (http://www.blueworld.com) delivers
cross-platform software tools allowing Web developers and designers to
quickly build sophisticated database-driven Web applications. Blue World
provides the Lasso Web Data Engine (http://www.blueworld.com/lasso/), the
Blue World Store (http://store.blueworld.com) and the Blue World ListSearch
service (http://listsearch.blueworld.com) in fulfillment of its mission to
bring business to the Internet. Recently cited as the State of Washington's
12th fastest growing technology company, Blue World, based in Bellevue, WA
is a privately held company founded in 1992.
