[NPL] Flash Viewable by 83% of Web Users

[NPL] Flash Viewable by 83% of Web Users

Macromedia has made two announcements this morning:

- MACROMEDIA FLASH CONTENT VIEWABLE WORLDWIDE BY 83 PERCENT OF WEB USERS -
MACROMEDIA INTRODUCES FLASH PLAYERS FOR UNIX

Below is a brief summary of each announcement. To read each release in its
entirety, go to the Macromedia press room at
http://www.macromedia.com/macromedia/proom/pr/hotoff.html

MACROMEDIA FLASH CONTENT VIEWABLE WORLDWIDE BY 83 PERCENT OF WEB USERS
Survey by Independent Web Research Firm Confirms Flash As Web Standard For
Delivery Of High-Impact, Vector-Based Web Sites

San Francisco, CA -- August 24, 1999 -- Macromedia, Inc. (NASDAQ: MACR)
today announced the results of a study by NPD Online Research, the parent
company of Media Metrix, an independent research organization which found
more than 83 percent of Web browsers worldwide had the Flash Player
installed, enabling Web surfers to view Flash content without needing to
download and install a player. Flash is the standard for creating
high-impact, vector-based Web sites that deliver motion, sound,
interactivity, and graphics. Flash provides more engaging content over
static graphics formats like GIF and JPG by delivering scaleable Web
vectors with streaming, immediate delivery. More information on Flash
Player penetration can be found on Macromedias Web site at
http://www.flash.com/survey/.

Macromedia opened its Flash file format last year, allowing other companies
to both export the Flash file format or playback Flash content within their
applications. Macromedia has also entered into numerous distribution
agreements to ensure the ubiquity of Flash, which now ships with most
leading operating systems, media players, and Web browsers, including
Windows 98, Mac OS 8.6, America Online 4.0, WebTV, Apple QuickTime,
RealNetworks' RealPlayer, and current versions of Netscape Navigator and
Microsoft Internet Explorer. The Flash Player is freely available for
Macintosh, Windows, Solaris, Java, Linux, and IRIX platforms (see separate
release).

MACROMEDIA INTRODUCES FLASH PLAYERS FOR UNIX The Standard for High-impact,
Vector-based Web Sites Now Reaches Linux, Solaris, and Irix Users

San Francisco, CA -- August 24, 1999 -- Macromedia, Inc. (NASDAQ: MACR)
today announced that versions of its Flash Player will be available free on
1 September for Linux, Sun Microsystems, Inc.'s Solaris, and Silicon
Graphics Inc.'s Irix platforms. Flash is the standard for creating
high-impact, vector-based Web sites that deliver motion, sound,
interactivity, and graphics.

Flash Player versions for UNIX will be available for download at no charge
from the Macromedia Web site. Flash already ships with most leading
operating systems, media players, and Web browsers, including Windows 98,
Mac OS 8.6, America Online 4.0, WebTV, Apple QuickTime, RealNetworks'
RealPlayer, and current versions of Netscape Navigator and Microsoft
Internet Explorer.

 
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