[MD1] MacTech "Mac is Back" Celebration Offer

[MD1] MacTech "Mac is Back" Celebration Offer

FOR IMMEDIATE RELEASE

Media Contact:
Nick DeMello
Xplain Corporation
marketing@xplain.com
805-494-9797

MACTECH MAGAZINE ANNOUNCES "MAC IS BACK" CELEBRATION OFFER

WESTLAKE VILLAGE, Calif. -- October 1, 1998 -- From computer users to the main stream media, people love their Macs. Even a recent TIME magazine poll shows that 94% of people feel that the Mac is a better computer than the PC. Recently, Apple announced that since the debut of iMac this past May, over 1000 new products and applications have been created for Macintosh. To celebrate this incredible resurgence of Macintosh, and the programming and development community, MacTech Magazine, for Macintosh programmers and developers, announces its "Mac Is Back!" celebration offer.

At over 60% off the cover price, this special limited time offer is available only until October 31, 1998. The offer is for a RISK FREE, twelve issue (e.g., 1 year) subscription to MacTech Magazine at the rate of only $39.95 (Canada: US$52.95, Foreign: US$89.95). Subscribers not completely satisfied with the first issue can simply write "cancel" on their bill, and return it, owing nothing.

"The iMac and Apple's great G3 Power Macintosh and PowerBook products have fired the enthusiasm of Mac developers everywhere," said Clent Richardson, vice president of Worldwide Developer Relations at Apple Computer, Inc. "MacTech Magazine is a top choice of Macintosh developers, and we support its effort to further spread the Macintosh word."

"It's like someone flipped a switch." said Neil Ticktin, Publisher of MacTech Magazine. "The Macintosh development community has started churning out new products. To bring out more than 1000 new Mac products since May is great. We want to reward those developers, and encourage new programmers to join in."

MacTech Magazine, a publication of Xplain Corporation, has been supporting the Macintosh developer and programmer since 1984. Each issue of MacTech contains articles that introduce new Apple technologies, present programming techniques and strategies, review new programming tools, or offer solutions for today's programming challenges. With readers in over 60 countries, MacTech serves as both the industries most valuable reference resource, and its most dependable source of news and information about the ever changing world of Macintosh development.

In addition to the print publication, MacTech's web site is extremely deep, not only with archives for MacTech Magazine, but Apple's develop (the technical journal) archives as well. For more information see (http://www.mactech.com).

The special URL for this offer is:

(http://www.devdepot.com/deals/MT-MacIsBackSpecial.html)

or call 800-MACDEV-1, 805-494-9797, mailto:deals@devdepot.com, or fax: 805-494-9798.

Over 1,000 new applications and products in less than half a year. iMac breaks records in its first month of sales. Apple is more profitable than Compaq. Something incredible is happening -- and MacTech invites you to join in the revolution. Mac is Back!

Corporate Background:

Xplain Corporation has three divisions -- publishing, mail order and custom services. The publishing division includes MacTech(r) Magazine (http://www.mactech.com/), NetProfessional(tm) Magazine (http://www.netprolive.com/), and THINK Reference(tm). The mail order division operates DevDepot(r) (http://www.devdepot.com/), Depot Store(sm), and the Depot(sm). Custom services provides custom publishing and trade show services including such projects as Developer Central(tm) and fulfillment services. Founded in 1984, the company has its offices in Westlake Village, California. For more information on Xplain Corporation or any of its products/services, point your browser to (http://www.xplain.com/), call the main offices at 805-494-9797, fax at 805-494-9798, send an e-mail to mailto:info@xplain.com, or send snail mail to PO Box 5200, Westlake Village, CA 91359-5200, USA.

__________

The main stream media comment taken from an article on Time Magazine's web site at http://cgi.pathfinder.com/time/daily/0,2960,14868-101980923,00.html.

The data on "Macs vs. PCs: Which is the better computer?", comes from a TIME magazine survey running at http://cgi.pathfinder.com/time/daily/poll/0,2637,macvpc,00.html. The current results (as of 9/24/98), 94.5% of people think the Mac is a better computer with 7829 responses.

__________

All contents are Copyright 1984-1998 by Xplain Corporation. All rights reserved. MacTech, DevDepot, and Sprocket are registered trademarks of Xplain Corporation. Depot, The Depot, Depot Store, Video Depot, MacDev-1, THINK Reference, NetProfessional, NetProLive, JavaTech, WebTech, BeTech, and the MacTutorMan are trademarks of Xplain Corporation. Other trademarks and copyrights appearing in this printing or software remain the property of their respective holders.

 
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