FOR IMMEDIATE RELEASE
IP2Location.com Releases Database to Identify Geographical Location of
Internet Address
SARASOTA, Fla., Dec. 17, 2003 -- IP2Location.com, a leading technology
provider of Internet geo-location software and services for the e-commerce
industry, today announced the release of a new database in the
IP2Location's award-winning product series. IP2Location(TM) is a database
product that enables Web sites to identify the geographic location of their
visitors using IP addresses. The database is used to match an incoming IP
(internet protocol) address to the country, region, state, city, latitude,
longitude and Internet service provider (ISP) of the Internet user. By
knowing the location of visitors in real time, Web sites can display
localized content, server bandwidth balancing, improve click-throughs and
sales, prevent Internet fraud, and implement many other solutions. For the
advertising and marketing industry, learning your Web visitor's origin
enables you to offer unique banners to increase hits rate and ROI,
customize marketing messages, redirect visitors to appropriate Web pages,
display native language, or manage digital rights. For e-business Web
sites, the IP2Location(TM) database is crucial to identify suspicious
Internet orders to reduce charge-backs, avoid orders from high risk
countries, display native currency on order forms, and calculate correct
tax fees based on country and regions.
"The unique value of the Internet intelligence is that IP2Location gives us
the ability to target location-aware messages directly to consumers," said
Danny Wong, vice president of IIA Advertising Inc. "With IP2Location's
technology, we can better understand who and how people use our Web sites
and then, in turn, offer advertisers the ability to deliver specific
marketing messages to specific groups of consumers based on location."
The IP2Location(TM) database contains more than 2.5 million records for all
IP addresses. It has over 95 percent matching accuracy at the country
level. Available at only US$499 per year, the database is available via
download with free twelve monthly updates. Data is in ASCII text format,
compatible with popular database programs including Microsoft SQL, MySQL,
Microsoft Access, Oracle, IBM DB2 and others. Free demo is available online
at http://www.ip2location.com.
About IP2Location.com
Founded in 2001, IP2Location.com provides Internet infrastructure
intelligence services to online businesses. IP2Location.com's products
provide the geographic location of Web site visitors in real-time, enabling
businesses to display localized content, bandwidth balancing, improve
click-throughs and sales, prevent fraud, conduct site analysis and foster
regulatory compliance. With over 500 industry leading customers,
IP2Location.com is the geolocation market leader. IP2Location.com's main
headquarters is located in Penang, Malaysia, with regional sales office
located in Florida, United States. The company can be reached by fax at
+1-775-719-3889, by email at press@ip2location.com, and on the Web at
http://www.ip2location.com.
