Equilibrium Announces Strategic Technology Partnership with Extensis
Equilibrium MediaRich Engine to be Integrated with Extensis Portfolio Server
SAUSALITO, CA. -- June 30, 2008 -- Equilibrium
(http://www.equilibrium.com), the leading provider of automated media
production and delivery solutions for workgroup, enterprises, and
application service providers, today announced a strategic technology
partnership with Extensis (http://www.extensis.com) a software developer
that allows creative workgroups and professionals to streamline their
workflow and securely manage their digital assets and fonts. In this
technology partnership, Extensis will OEM Equilibrium's MediaRich Graphics
engine for integration into a future release of Extensis Portfolio Server.
Extensis is a brand of Celartem, Inc., which led a capital investment in
Equilibrium earlier this year.
"Integrating Equilibrium's powerful and rich media asset engine into our
digital asset management solution will strengthen Portfolio's capabilities
to deliver rich media on-demand for our customers evolving needs," said
Brian Berson, Extensis General Manager. "The MediaRich engine will offer a
more stable, scalable and faster solution while providing overall improved
imaging capabilities from Portfolio and also add robust accelerated support
of new file types and self service media processing capabilities in the
future."
This partnership extends Extensis' commitment to the Digital Asset
Management (DAM) market through continued product development and greater
overall product utility. Equilibrium's powerful MediaRich media asset
engine offers Portfolio users the ability to automate image, animation,
sound and digital video production.
"We're pleased that Extensis has chosen Equilibrium's patented MediaRich
CORE technology to power Portfolio's image, audio and video production and
processing," said Sean Barger, CEO of Equilibrium. "The over two hundred
man-years of research and development in MediaRich will help expand the
functionality of Portfolio so that both existing and new customers will
gain significant benefits."
About Portfolio
Portfolio 8.5 is the perfect software solution for marketing and creative
workgroups--it streamlines workflows through efficient organization,
viewing, routing, archiving and distribution of creative assets. A
surprisingly affordable solution, Portfolio Server 8.5 ensures proper use
of a brand's creative assets across all internal and external teams,
partners and vendors, while eliminating the guesswork involved in hunting
down and tracking creative assets. Portfolio--trusted by IT; approved by
creatives. Individual creative professionals can also power up their
workflow with Portfolio 8.5, the surprisingly affordable, easy-to-use
desktop version is a top choice of graphic designers and photographers.
About MediaRich
Equilibrium MediaRich automates image, sound and video productions and
enables the multi-channel delivery of any media assets. MediaRich is a
scalable, high volume media distribution and repurposing engine. It enables
today's companies to leverage dynamic editing and delivery for the
real-time creation of graphics, audio and video files on-demand to any
device. MediaRich seamlessly integrates with any Digital Asset Management
(DAM) or Content Management System (CMS).
About Extensis
Extensis is a software developer that allows creative workgroups and
professionals to streamline their workflow and securely manage their
digital assets and fonts. Extensis' award-winning client/server and desktop
products are used by hundreds of Fortune 5000 companies and include
Universal Type Server for server-based font management, Suitcase Fusion for
single-user font management and the Portfolio suite for digital asset
management (DAM). Extensis was founded in 1993 and is based in Portland,
Oregon, and the United Kingdom. Extensis is a division of Celartem Inc.,
which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For
additional information, visit http://www.extensis.com or call
1-800-796-9798.
About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it
released the first automated graphics processing software, DeBabelizer, now
leads the monetization of the next-generation Internet revolutions: music,
video and mobile. Media companies can break through traditional limits in
mass-produced media using Equilibrium's unique, high-powered MediaRich
engine for real-time personalization and delivery of music and video to
everything -- even mobile. Equilibrium offers its powerful solutions to the
workgroup, enterprise and web-server, delivering the same CORE technology
for cross-platform interoperability and integration virtually anywhere. To
learn more about Equilibrium and its products, please visit
(http://www.equilibrium.com).
