FOR IMMEDIATE RELEASE

BOOQ Launches Vyper Laptop Sleeve

SIERRA MADRE, CALIF. December 10, 2004---BOOQ, a fast-growing, premium
brand of performance-driven laptop carrying cases for creative
professionals on the move, announces the introduction of Vyper, a line of
semi-rigid laptop sleeves made from ballistic nylon-covered molded foam.

Vyper establishes a powerful presence in the ultra-slim laptop sleeve
category for BOOQ, a company known for creating tough laptop backpacks and
cases, as well as the rugged PowerSleeve line of full-featured laptop
sleeves. With four models designed to fit iBooks and PowerBooks like a
glove, Vyper is the ideal product for customers who are looking for an
extremely slim, well-designed case that will protect a laptop while inside
another backpack or briefcase. In typical BOOQ fashion, Vyper is all about
rugged elegance and attention to detail, featuring an exterior covered in
tough 1682D cross-weave ballistic nylon, a softly lined non-scratch
interior, as well as a closed-style zipper with dual zipper pulls.

With the addition of its slim Vyper, BOOQ is bringing well-designed cases
of the highest performance and design quality to the next generation of
creative professionals. Priced from just $40.00, Vyper may prove to be
irresistible to those of us who are constantly on the move.

Customers have come to expect fresh and innovative design solutions and
have grown to love the exceptional level of quality and functionality of
BOOQ's products. The privately held company is based in Sierra Madre,
California.

[ Product Link: http://www.booqbags.com ]