Apple Introduces Magic Mouse--The World's First Multi-Touch Mouse

CUPERTINO, California--October 20, 2009--Apple today introduced the new
wireless Magic Mouse, the first mouse to use Apple's revolutionary
Multi-Touch technology. Pioneered on iPhone, iPod touch and Mac notebook
trackpads, Multi-Touch allows customers to navigate using intuitive finger
gestures. Instead of mechanical buttons, scroll wheels or scroll balls, the
entire top of the Magic Mouse is a seamless Multi-Touch surface. Magic
Mouse comes standard with the new iMac and will be available as a Mac
accessory at just $69.

"Apple is the Multi-Touch leader, pioneering the use of this innovative
technology in iPhone, iPod touch and Mac notebook trackpads," said Philip
Schiller, Apple's senior vice president of Worldwide Product Marketing.
"Apple's Multi-Touch technology allows us to offer an easy to use mouse in
a simple and elegant design."

Magic Mouse features a seamless touch-sensitive enclosure that allows it to
be a single or multi-button mouse with advanced gesture support. Using
intuitive gestures, users can easily scroll through long documents, pan
across large images or swipe to move forward or backward through a
collection of web pages or photos. Magic Mouse works for left or right
handed users and multi-button or gesture commands can be easily configured
from within System Preferences.

The Magic Mouse laser tracking engine provides a smooth, consistent
experience across more surfaces than a traditional optical tracking system.
Magic Mouse uses Bluetooth wireless capabilities to create a clean,
cable-free desk top and its secure wireless connection works from up to 10
meters away. To extend battery performance, Magic Mouse includes an
advanced power management system that works with Mac OS X to automatically
switch to low power modes during periods of inactivity. The wireless Magic
Mouse is powered by two AA batteries which are included.

Pricing & Availability

Magic Mouse comes standard with the new iMac and is available at the end of
October through the Apple Store (www.apple.com), at Apple's retail stores
and Apple Authorized Resellers for a suggested retail price of $69 (US).
Magic Mouse requires Mac OS X Leopard version 10.5.8 or later.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.