Adobe Ships GoLive 5.0

Leading Web Design Firms Applaud Superior Integration with Adobe's Web
Design Tools and Significant Web Workflow Enhancements in New Version of
GoLive

San Jose, Calif., (August 14, 2000) (Nasdaq:ADBE)- Adobe Systems
Incorporated, a leader in digital publishing for Web, print and dynamic
media, today announced it is shipping Version 5.0 of Adobe GoLive, its
award-winning professional Web authoring software. Adobe GoLive 5.0 is
tightly integrated with Adobe's other leading Web design tools-Adobe
Photoshop, Adobe Ilustrator, Adobe LiveMotion, Adobe Premiere, Adobe
After Effects-and provides powerful workflow enhancements for
collaborative web design.

Web design firms such as Vargas Marketing Group, Mostasa New Media Design,
and Hello Design endorse the product for improved integration with
industry-standard Adobe design tools and overall enhancements that improve
the Web workflow and site management process.

"Adobe GoLive 5.0 is our preferred tool for creating state-of-the-art Web
sites," said David Vargas, president of Vargas Marketing Group, a strategic
marketing and design firm that has delivered corporate identity systems to
The Clorox Company, Health Net, and Softbank. "It combines the best of both
worlds, providing the cutting-edge innovation and features of a high-end
Web authoring tool with the quality, reliability and integration for which
we've long known Adobe. We use Adobe Acrobat, Illustrator and Photoshop
every day, so it's great that we can easily leverage the work we do in all
of Adobe's programs for publishing on the Web."

"Adobe GoLive 5.0 combines an intuitive visual design environment with
powerful programming capabilities that enable our designers and coders to
work together in a truly collaborative environment," said Ed Fladung and
Melvin Rivera, co-founders of Los Angeles-based Mostasa New Media Design,
specializing in entertainment Web sites including the recent James Bond
film, The World Is Not Enough. "With GoLive 5.0, we have a single tool that
all team members can use to design, build and manage dynamic and compelling
websites with ease and efficiency. This program rocks!"

"Adobe really understands the Web design workflow, where designers design,
and coders code," said David Lai, partner and CEO of Hello Design, a Web
design firm based in Southern California. Hello Design's client list
includes Sony Pictures, Ingram Micro, and the Smithsonian Institute. "With
the new 360Code capability in GoLive 5.0, we can focus on the information
architecture and front-end HTML templates, and leave programmers to write
the appropriate code. Collaboration between designers and coders is
smoother because GoLive 5.0 doesn't alter the code, whether it's
ColdFusion, ASP, XHTML, or any other language. With so many different hands
touching a piece of work, it's invaluable that GoLive 5.0 assures nobody's
work gets harmed along the way."

About Adobe GoLive 5.0
Adobe GoLive 5.0 includes numerous innovations and over 100 new features,
including '360Code' that enables complete control over any Web source code.
The tight integration of GoLive 5.0 with Photoshop, Illustrator, and
LiveMotion dramatically streamlines the Web workflow with native support of
.psd, .ai and .liv files, while the utilization of the Photoshop imaging
engine within GoLive makes the files Web ready. Additionally, GoLive 5.0
offers Web professionals significant site planning and management tools for
designing, producing and maintaining dynamic and compelling sites, enabling
workgroup collaboration with WebDAV support.

"With version 5.0 we're empowering professional Web designers with the
richest visual design tool to date for improving their development
process," said Michael Hopwood, director of Web product management at
Adobe. "And tighter integration with the industry-standard Web design
toolset, which includes Photoshop, Illustrator, and LiveMotion, will make
GoLive the preferred choice for serious Web designers."

Pricing and Availability
Adobe GoLive 5.0 for Macintosh and Windows is now available in the U.S. and
Canada for an estimated street price of US $299, and can be purchased
online through the Adobe Store at www.adobe.com or from an authorized
reseller. GoLive 5.0 is also now available as part of The Adobe Web
Collection, which also includes Illustrator 9.0, LiveMotion 1.0, and
Photoshop 5.5, available for an estimated street price of US $999 in the
U.S. and Canada. Pricing and availability may vary by region. Customers
should check their local Adobe website for details.

About Adobe Systems Incorporated
Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds
award-winning software solutions for Web and print publishing. Its graphic
design, imaging, dynamic media, and authoring tools enable customers to
create, publish and deliver visually rich content for various types of
media. Headquartered in San Jose, California, Adobe is the third largest PC
software company in the U.S., with annual revenues exceeding $1
billion.billion.