Study: Nokia lagging even further behind competitors

Study: Nokia lagging even further behind competitors

Nokia seems to have missed the smartphone boat, according to the latest YouGov’s Smartphone Mobile Internet Experience study revealing that the Finnish brand is now lagging even further behind its competitors than six months ago. YouGov (http://www.yougov.co.uk) is a UK measurer of public opinion and consumer behavior.

Of smartphone owners, only a third will consider getting a Nokia as their next handset, compared to 46% in December 2009, according to YouGov. On top of that, only 10% of smartphone owners expect to purchase a Nokia, a drop of nine percent over the last six months.

In contrast, Apple continues to hold onto the lion’s share of the market, with 56% of smartphone owners considering and 41% expecting to get an Apple handset next time round.

 
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