Today most mobile applications for smartphones are downloaded from “app stores.” According to ABI Research (http://www.abiresearch.com), last year consumers downloaded some 2.4 billion applications from such stores, and the download rate will accelerate over the next few years until in 2013 smartphone downloads are expected to peak at just below seven billion.

The Apple App Store will continue to lead the field. However, that will be the high point, however, and in the years that follow, smartphone download rates from app stores will start a slow decline (although total downloads from all sources will probably continue to grow.)
 
According to senior analyst Mark Beccue, “App stores aren’t going away: following the 2013 peak in demand, the number of downloads in 2015 will have decreased only seven or eight percent. But as our use of the mobile Internet evolves, demand will increasingly shift elsewhere.”
 
Why? The mobile web is getting more and more sophisticated, says Beccue, so that more subscribers will use the functionality on mobile websites themselves rather than dedicated apps. “We see two emerging trends: first, many applications (increasingly built on web standards) will migrate from app stores to regular websites, and for some sites you won’t need an app at all. In addition, more and more popular applications will be preloaded on mobile devices. Social networking apps in particular will be pre-loaded on new products.”