- McDonald's -

Ever hear of the Edsel, Mike?

Posted by: Mike Bacon ( The Interlude Generation, Bedford, TX, USA ) on October 18, 1997 at 21:14:05:

In Reply to: Diet for a new McDonald's posted by Mike Sprout on October 17, 1997 at 21:42:21:

> Here is what McDonald's menu should look like. Replace the fries ....

Although I like your choice selections, I disagree that they should REPLACE what is in existance. The Ford Motor Company tried to break further into the middle price field with a line of radical cars each with the Edsel nameplate. This was back in the late 50's before I came around. History says the line was cancelled in less than 2 years due to lack of buyer interest.

If McD's were to replace its current menu with the above food items, that would be a sure way for the ENTIRE ORGANIZATION to go to hell in a bucket, a fate worse than the failure of the Edsel.

However, it wouldn't hurt for McD's to offer an embellished and GREATER selection of salads, and baked potatoes IN ADDITION to its traditional fries. As for veggie burgers, I don't know if they would go, even as an addition to the menu. They could be another Edsel (or IBM PC Jr).


Follow Ups:

The Debating Room Post a Followup