iAd Network Advertising Roll Out Begins July 1

The initial launch of iAd rich media ads, featuring advertising from some of the world's leading brands, will begin July 1.

At launch, we’ll roll out in North America and ramp up the number of ads served in the weeks and months ahead. For developers outside of North America, iAd will be rolled out in a few months.

If you haven’t already joined the iAd Network, visit the App Store Resource Center for details on getting started.

App Store Tip: Prevent A Blank Ad Space From Appearing When Ads Are Not Available

If you have dedicated a section of your app for an iAd, it's important to incorporate a banner view delegate that will handle common events, including errors. Having the proper delegate to handle errors maintains the visual experience customers have with ads in your app by preventing a blank banner from being displayed when ads are not available. In addition, if your app displays a blank banner when advertisements are not being displayed, your app will be returned to you by the App Review Team for modification before it can be posted to the App Store.

Read the Working with Banner Views section of the iAd Programming Guide for details on using the bannerView:didFailToReceiveAdWithError: method so that your banner view responds correctly when advertisements are not available. Registered Apple Developers can also watch the WWDC 2010 session video Integrating with iAd, which covers ad banner events in the Application Frameworks section of the presentation.

Read more app submission tips

Review the iOS 4 Readiness Checklist

The next generation of the world's most advanced mobile operating system is in the hands of iPhone users around the world, and is now available to iPod touch users for free.

Make sure that your applications are compatible with iOS 4. All new applications and updates to existing applications must be built with iPhone SDK 4. In addition, the App Store will no longer support applications that target iOS 2.x.

Review the iOS 4 Readiness Checklist for a wealth of technical resources to help you make the most of the new technologies in iOS 4 and information on submitting your iOS 4 apps to the App Store.

App Store Tip: Creating A Great Presence on the App Store

Everything from the way you describe the functionality of your app to the images you use for your screenshots will impact a customer's initial perception of your app. Here are a few tips that can help you create a great presence for your app on the App Store:

• Write your Application Description with a focus on what makes the functionality or design of your app unique.
• Use engaging screenshots that demonstrate the special capabilities of your application.
• Keep your application icons free of terms like "sale," "lite," or "free."
• Make sure your screenshots and application descriptions do not include objectionable material or irrelevant content.
• Leave out specific information about the price of your app in your Application Description.
• Have your application URL take the user to a functioning website with content about and support for your application.

Consider these tips the next time you upload metadata for your iPad, iPhone, and iPod touch applications.

Read more app submission tips

Promote Your App with
“Available on the App Store” Artwork

Make sure your customers know that your iPad, iPhone and iPod touch applications are available on the App Store. Members of the iPhone Developer Program can take advantage of “Available on the App Store” badges and product images of iPad, iPhone and iPod touch for marketing and advertising. Log in to the App Store Resource Center to download these images, make sure you review the App Marketing and Identity Guidelines for Developers to ensure you use all artwork correctly.

Submit Your iOS 4 App Today

Log in to iTunes Connect and submit your iOS 4 application now, so it will be ready for sale when iOS 4 is available to iPhone and iPod touch users. Make sure you have built and tested your app using iOS 4 and iPhone SDK 4 GM seed available from the iPhone Dev Center.

Join the iAd Network

The iAd Network offers you a new, easy-to-implement source of revenue through incorporating iAd rich media ads in your applications. Apple sells and serves the ads, and you receive 60 percent of the advertising revenue. Learn about getting started with the iAd Network, how to prepare your apps for iAd, and how to create iAd rich media ads.

Announcing the Safari Developer Program

We are pleased to announce the Safari Developer Program. This free program provides you with the tools and resources you need to create extensions that enhance and customize Safari. You can add buttons to the Safari toolbar, create bars of your own, modify the behavior and appearance of webpages, and more — all with HTML5, CSS3, and JavaScript.