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- "In, Around and Online"-A Weekly Summary of Consumer Online Services
- http://www.clark.net:80/pub/robert/home.html July 28, 1995
-
- [ Journalist Robert Seidman's first analysis of AOL's overbilling. ]
-
-
- Whoops-I didn't report all of what the class action law suit against
- AOL, filed by Palo Alto Attorney Stephen Hagen on behalf of AOL's
- 3 million customers, stated. What I reported was that the suit
- stated AOL rounded up to the next minute in its billing. I also
- said that was a pretty common practice-it is. However, the suit
- also alleges that if you're on AOL for more than a 45 second portion
- of a minute the time will not only be rounded up to the next minute,
- but that an additional minute will be added. For example, if
- you're on 3 minutes and 46 seconds it would be FIVE minutes instead
- of four minutes.
-
- My memory of the situation is that AOL had 15 seconds of fluff
- built in. There are all kinds of theories as to why. Some speculated
- that it was because they charged for the time while your password
- was being checked, but before you were at the main welcome screen.
- Some theorize that AOL is just trying to soak their membership.
-
- I have another theory. Once upon a time, if you were on only
- a very short amount of time and signed off, you were not charged
- at all. So what happened was people figured out that they could
- sneak on to see if they had any e-mail and if they didn't, sign
- right back off without being charged. This might have been a
- problem for AOL because Sprint would have billed them for that
- time. So, what I think happened is that AOL added 15 seconds
- to ensure billing of the first minute would kick in. If that's
- the case, what happens is that you may have thought you were only
- on 3 minutes and 46 seconds, but AOL added the 15 seconds in and
- they thought that you were on 4 minutes and one second and round
- it up to 5 minutes. I remember grumblings about this in the Members
- Helping Members boards on AOL a couple of years back.
-
- This would be no big deal if AOL tracked seconds and then added
- it all up at the end of the month. Believe it or not that is
- exactly what Prodigy, yes PRODIGY, does. They track seconds,
- and then at the end of the month add all the seconds up and round
- up to the nearest minute -- and that is very cool. In a world
- of rounding, you won't be screwed out of more than 59 seconds
- per month.
-
- I've got mixed responses from CompuServe, they either do the same
- thing Prodigy does or round up to the nearest minute. I'm still
- trying to get this clarified.
-
- Robert Schafer, publisher of the Star-Tribune Online on AT&T's
- Interchange assures that Interchange bills by the second.
-
- "...it's billed by the second: 0.082 cents per second, which,
- if my math is right, works out to $2.95 per hour,"; said
- Schafer. Then with a wry grin, Schafer added," Of course,
- if you use it for 2.1 seconds, you do get billed for a full three
- seconds."
-
- The class action suit against AOL also alleges that members get
- billed for time spent in the "FREE" area. There isn't
- much "Free" on AOL, but the Members Support Area and
- Members Helping Members forum are in the "Free" Area.
-
- Unfortunately, I'm well aware that this happens, and it happened
- again just recently. I don't think this happens intentionally
- and I don't believe AOL is trying to get over on anyone. No
- great conspiracy at hand. It's just plain sloppiness. And it
- is not excusable at this point. The word on the street has
- always been that when this happens, it's when AOL has upgraded
- software and someone forgets to put the settings for the free
- area back in.
-
- I now work for a very process oriented company. At times, I find
- myself trying to get around all of the processes, but this is
- a clear example of why processes are necessary. The problem
- compounds itself because nobody in AOL Customer Service knows
- that it happens until members start screaming. Many of the service
- reps, unaware that there is a problem tell the customers things
- like, "we do NOT bill for time in the free area"; That
- just upsets an already agitated customer. The truth is, generally
- they don't bill in the free area, but sometimes, they just plain
- screw up.
-
- Yep, I know they're human and they're working hard and all of
- that. When the problem first occurred, I could live with it.
- The second time it happened, "they're only human";
- still applied. By the third time, I wondered just how human they
- were. By the fourth time, they were idiots who should be fired.
-
- As for the 15 second dilemma-boy that's a tough one...
-
- A Little Experiment
-
-
- I am not happy to report that the problem definitely still occurs,
- at least with regard for how time is subtracted from a subscribers
- "free" time. I went on for 50 seconds...it subtracted
- 2 minutes from my "free" time. I went on 1 minute and
- 50 seconds and it subtracted 3 minutes from my "free"
- time, etc.
-
- I didn't want this to be true. But that doesn't change the fact
- that it is true. People don't see what they don't want to see.
- But I made myself look. There's no way to ignore it. The disappointing
- thing to me is the realization that this has been happening for
- 2 years now, give or take a couple of months. Members have been
- complaining about it that long. Since members have been complaining
- about it for 2 years now, it is probably reasonable to assume
- that Steve Case has known about it that long. That disappoints
- me even more. Why?
-
- Hmmm. Don Henley once wrote a song with the lyric "...and
- now it all comes down to numbers-now I'm glad I've quit. Folks
- these days just don't do something, simply for the love of it..." Of
- course, Mojo Nixon once wrote a song called, "Don Henley
- Must Die," and I sort of liked that song too.
-
- Steve Case speaks of community-has been speaking of it for 10
- years. I've been listening for 8 years now. I bought into it.
- I still do. Call me crazy. Call me naive. I believe Steve
- Case does what he does because he loves it. That he's made millions
- of dollars doing something he loves, well, that's cool too.
- I believe that is what the American Dream is all about.
-
- Now AOL is a major Wall Street darling. There are stockholders
- and three million customers. Two years ago, when there were
- 300,000 customers this was a problem. Now there are 10 times
- as many customers. Potentially, the problem has grown ten-fold.
-
-
- I hope Mr. Case does the right thing. He's got Intel to the left
- of him and Microsoft to the right of him. Intel clearly demonstrated
- what a public relations nightmare a screw-up can be when a company
- KNOWS about the screw-up but doesn't say anything. Microsoft,
- in spite of today's news is still planning on forging ahead
- with the Microsoft Network.
-
- It might cost AOL in more than one way, if they come clean.
- But that's the right thing to do. Come clean and figure out
- a way to deal with it. If it is truly no big deal -- (and maybe
- it isn't, I suppose it depends on how you look at things) then
- coming clean should be no big deal either. People will respect
- that. I know there are stockholders to look after, but in the
- end, you have to be able to look yourself in the mirror.
-
- Will Steve Case and AOL do the right thing? I sure hope so.
- A quality service includes quality billing.
-
-
- SOURCE:
- "In, Around and Online"-A Weekly Summary of Consumer Online Services
- Robert Seidman http://www.clark.net:80/pub/robert/home.html
-