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- From: eschwa@teal.csn.org (Emerson Schwartzkopf)
- Subject: Re: Media coverage
- Message-ID: <C19MF5.6po@csn.org>
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- Date: Fri, 22 Jan 1993 17:11:27 GMT
- Lines: 47
-
- I suppose this is as good a time as any for someone in the "media" (I'm a
- free-lance writer) to jump in on this. I will agree that some hits are
- usually well-founded on a lot of media coverage, but let's not go overboard.
-
- The first thing to remember on television news is that a lot of what you
- see depends on polls and consultants. The news mix (especially on larger
- stations) isn't really what happened that day, but the best idea of what
- will fit the audience's needs and desires; a kind of Top 40 programming.
- If you want to see this at its worst, be sure to see WCCO in Minneapolis
- sometime, which I would describe at times as "News for the Very Sensitive
- Soul."
-
- It's also hard to cover everything about an event. Believe me, it takes
- plenty of work, and one of the requirements of being a member of the media
- isn't a 100% drive to do everything all the time. There are times when you
- pace yourself to get at the meat of something. I aggrevate some people
- when they catch me at a meeting reading a book, but I'm not going to take
- 20 pages of notes on an archane parliamentary discussion over the wording
- of the minutes (unless someone is trying to sweep something under the rug).
-
- Let's face it; if you don't like the coverage, and you saw the thing for
- yourself (or even participated), call the reporter and be civil. If that
- doesn't work (as in getting the brush-off), go to the top and demand to
- see and/or talk to the publisher or station manager. If you can document
- your case, you'll at least get some attention and maybe a kick for better
- coverage.
-
- On the matter of identification, by the way, I do it all the time.
- However, I try to stay away from some perjorative terms on both sides. I
- might cite Perot as a billionaire (I like the guy, by the way) because he
- makes a big deal about being a billionaire businessman. Doug Bruce might b
- e cited as a landlord if I'm writing about amendment 1 and its effect on
- real-estate taxes; otherwise, he's a businessman or (again, depending
- on what he's doing) a tax protestor or a government reformer.
-
- I ran into this a few days ago when covering a school-board meeting here
- in Gunnison. Two people who spoke were attorneys, but the subject matter
- had nothing to do with legal issues. So, I cited them in a way that shows
- why they're interested in the business at hand; I referred to them as parents.
-
- I know this will probably make people madder, but I wanted to get my shot
- in, too. And, don't be too quick to pigeonhole all of us as flaming
- liberals ... I'm a Republican precinct committeeperson.
- --
- Emerson Schwartzkopf Gunnison, Colorado
- eschwa@csn.org A warm spot in a cold place
-
-