Organization: University of Maryland, College Park
Date: Sun, 3 Jan 1993 16:29:47 GMT
Lines: 32
It occurs to me that a computer/computer software that is advertised
on TV or radio is in pretty bad shape.
Observation: Never has a TV campaign, so aimed, succeeded.
Examples: Commodore Amiga's number of ads
The original PS/2 and OS/2 ads (MASH)
Phillips CDI & Commodores CDTV (flops)
When you advertise on TV or radio you are spending a lot more to contact
a limited number of people. How many of those listeners/watchers
have computers? How many know jack about them?
A few ads in a some computer magazine (say, a two or three page insert
a la DesqView/X)--or all ofthe computer magazines--would deliver a much
higher hit rate than any radio or TV ad.
And "multitasking" is not the thing to advertise. Most people--99% of them--
can multitask adequately under Win3.1 w/4 megs and a 40mb HD (stacker or without). The thing to push is that OS/2 is in many ways better (but let's not
lie about it) and costs no more. Furthermore, it would be nice to see some
ads that showed real performance benchmarks for a 386sx-20 w/8 megs compared
to the same system under DOS or Win3.1..
Then again, maybe benchmarks aren't a good idea.
--
Blaming "society" for your problems is like blaming clouds for rain.
