Labels:text | screenshot | font | number OCR: How To Start A Small Business (SBA Documentation) Page 34 Once you have obtained & analyzed this information, it will become the foundation of your business plan. Research data is important because it supports the basic assumptions in your financial projection -- your reason for going into business. Summary To be successful, a small business owner must know the market. Market research is simply an orderly, objective way of learning about people -- the people who will buy from you. Consult your telephone directory under U.S. Government for your local SBA office or call the Small Business Answer Desk at 1-800- 8-ASK-SBA for information on any of the above resources. In Washington D.C. call 205-7333. Also, you may request a free copy of The Small Business Directory of business development pub ...