Labels:text | screenshot | font OCR: How To Start A Small Business (SBA Documentation) Page 33 Market Data Knowing your market not only requires an understanding of your product, but also an understanding of your customers' socio- economic conditions. This information will serve as a map in letting you know what is ahead. More market information can be found in: - Library listings of trade associations & journals. - Regional planning organizations' studies on growth trends. - Banks, realtors & insurance companies. - Competitors. - Customer surveys in your market area. - U.S. Government publications.