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- BUSINESS, Page 48ECONOMYFeeling Lousy, Feeling Great
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- How do American consumers feel? Hard to tell.
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- Accepted economic wisdom holds that no recovery is possible
- without confident consumers. Their shopping sprees account for
- two-thirds of all business activity. So it makes sense to find
- out what this vital sector of the economy is up to these days.
- But what doesn't necessarily make sense is the answer.
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- Early last week, the Conference Board, the New York
- City-based business-research group that measures consumer
- confidence each month, shocked economists and politicians alike
- with a report that its index plummeted 4 points in February, to
- 46.3. That is its lowest level since 1974, when the nation was
- gripped by the great oil-embargo recession. The news jolted the
- financial markets. Even Federal Reserve Chairman Alan Greenspan
- called the collapse in consumer confidence "quite disturbing."
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- But hold on. Three days later came a similar survey, this
- one conducted by the University of Michi gan, showing that
- Americans were not that depressed at all. In fact, the consumers
- polled by Michigan were in an upbeat mood last month, relatively
- speaking. In sharp contrast to the Conference Board figures, the
- Michigan index climbed 1.3 points, to 68.8, the highest since
- last November.
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- Economic forecasting has always been a precarious task.
- But the disparity between these two respected surveys makes it
- outright hazardous for those experts struggling to divine which
- poll more accurately reflects the public mood and what it says
- about the state of the U.S. economy.
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- The government may have offered them a clue late last
- week. The Commerce Department reported that newfound strength
- in consumer spending helped the nation's gross domestic product
- grow at an annual rate of 0.8% in the final three months of
- 1991, more than twice as fast as earlier estimates. While that
- number is still not much to cheer about, it does offer some
- evidence that Americans might be shaking off those recession
- blues. And the recovery, if it happens at all, will be something
- less than a surge.
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