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Text File  |  1996-08-24  |  240b  |  8 lines
  1. 5.1  Important Product Concepts
  2. 5.2  Product Life Cycles
  3. 5.3  Strategies for Life Cycles
  4. 5.4  Product Portfolio Analysis
  5. 5.5  New Product Strategies
  6. 5.6  New Product Development Stages
  7. 5.7  Branding Decisions
  8. 5.8  Packaging Decisions