home *** CD-ROM | disk | FTP | other *** search
/ Multimedia Marketing / Marketing.iso / market / chapter.4 < prev    next >
Text File  |  1996-08-24  |  245b  |  8 lines
  1. 4.1  Collecting Marketing Information
  2. 4.2  Marketing Information Systems
  3. 4.3  Developing a MIS
  4. 4.4  Marketing Research
  5. 4.5  Initial Steps
  6. 4.6  Determine Needed Information
  7. 4.7  Data Collection Instrument
  8. 4.8  Data Acquisition and Analysis