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Text File  |  1996-08-24  |  235b  |  8 lines
  1. 2.1  Mission, Objectives, and Goals
  2. 2.2  Company Capabilities
  3. 2.3  Product Positioning 
  4. 2.4  Selecting Strategies
  5. 2.5  Planning and Controlling
  6. 2.6  Market Segmentation
  7. 2.7  Technology Considerations
  8. 2.8  Economic Considerations