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Text File  |  1996-08-24  |  224b  |  8 lines
  1. 1.1  Introduction
  2. 1.2  Macromarketing
  3. 1.3  Marketing Management
  4. 1.4  Business Orientation
  5. 1.5  Political Influences
  6. 1.6  Societal Influences
  7. 1.7  Organizing for Marketing Management
  8. 1.8  Ethics in Marketing Management