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-
-
- Here is Bruce Sterling's address to the Library Information
- Technology Association at this year's ALA meeting in San Francisco. He
- followed Hans Moravec, who made a mind-boggling speech about
- the future of robots, etc.--when I described it to Robert Silverberg later,
- he said, "Now *that* is science fiction"--I mention this because
- Bruce refers to Moravec's speech.
-
- *************************************************************************
-
- Hi everybody. Well, this is the Library Information Technology
- Association, so I guess I ought to be talking about libraries, or information,
- or technology, or at least association. And to be fair, I really ought to
- address the stated panel topic of personal information machines. I'm gonna
- give it a shot, but I want to try this from an unusual perspective. I want to
- talk about money.
-
- You wouldn't guess it sometimes to hear some people talk, but we
- don't live in a technocratic society. We live in an advanced capitalist
- society. People talk a lot about the power and glory of specialized
- knowledge and technical expertise. And it's true there's a Library OF
- Congress. But how many librarians are there IN Congress?
-
- The nature of our society affects the nature of our technology. It
- doesn't DETERMINE it; a lot of our technology is sheer accident, serendipity,
- the way the cards happened to fall, who got the lucky breaks. But as a
- society we don't develop technologies to their ultimate ends. Only engineers
- are interested in that kind of technical sweetness, and engineers generally
- have their paychecks signed by CEOs and stockholders. We don't pursue
- ultimate technologies. Our technologies are actually produced to optimize
- financial return on investment. There's a big difference.
-
- Of course there are many elements of our lives that exist outside the
- money economy. There's a lot that can't be denominated in dollars. The best
- things in life are free, the old saying goes. Nice old saying. Gets a little
- older-sounding every day. Sounds about as old and mossy as the wedding
- vow "for richer for poorer," which in a modern environment is pretty likely
- to be for-richer-or poorer modulo our prenuptial agreement.
- Commercialization. Commodification. It's a very powerful phenomenon. It's
- getting more powerful.
-
- Academia, libraries, cultural institutions are already under seige.
- Welcome to our museum exhibition, brought to you by Procter and Gamble.
- This is MacNeill Lehrer News Hour, brought to you by publicly supported
- television and, incidentally, AT&T. Welcome students to Large Northeastern
- University, brought to you by Pepsi-Cola, official drink of Large
- Northeastern. Ye shall know the truth and the truth shall make ye
- employable. Hi, I'm the head of the microbiology department here at Large
- Northeastern. I'm also on the board of directors of TransGenic Corporation.
- The Chancellor says it's okay because a cut of the patent money goes to
- Large Northeastern.
-
- Welcome to the Library of Congress. Jolt Cola is the official drink of
- the Library of Congress. This is our distributed electronic data network,
- brought to you by Prodigy Services, a joint venture of IBM and Sears. You'll
- notice the banner of bright-red ads that runs by your eyeballs while you're
- trying to access the electronic full-text of William Wordsworth. Try to pay
- no attention to that. Incidentally there's a Hypertext link here where you
- can order our Wordsworth T-shirt and have it billed to your creditcard. Did
- I mention that the Library of Congress is now also a bank? Hey, data is data;
- every pixel in cyberspace is a sales opportunity. Be sure to visit our coffee-
- bar, too. You can rent videos here if you want. We do souvenir umbrellas,
- ashtrays, earrings, the works. We librarians are doing what we can to
- survive this economically difficult period. After all, the library is a
- regrettably old-fashioned institution which has not been honed into fighting
- trim by exposure to healthy market competition. Until now, that is.
-
- Imagine the library had never been invented. You're Benjamin
- Franklin, a printer and your average universal genius, only it's not 1731, it's
- 1991. You have this debating club called the Junto, and you decide you're
- going to pool your information and charge everybody a very small fee to join
- in and read it. You're gonna keep it all in one place. There's about fifty of
- you. You're not big people, in the Junto. You're not aristocrats or well-born
- people or even philanthropists. You're mostly apprentices and young people
- who work with their hands. If you were rich you wouldn't be so anxious to
- pool your information in the first place. So you put all your leatherbound
- books into the clubhouse and you charge people forty shillings to join and
- ten shillings dues per annum....
-
- Oh sorry, I forgot I said it was 1991, didn't I? You start swopping
- floppy disks and using a bulletin board system. Public spirited? A benefit
- to society? Democratic institution, knowledge is power, power to the people?
- In 1991? You must be nuts, Mr. Franklin. Not only that, but you're
- menacing our commercial interests. What about our trade secrets Mr
- Franklin. Our trademarks, copyrights, and patents. Our intellectual
- property rights. Our look-and-feel. Our patented algorithms. Our national
- security clearances. Don't copy that floppy Mr. Franklin. And you're telling
- me you want us to pay TAXES to support your suspicious activities? Hey, if
- there's a real need here, the market will meet it, Mr Franklin. I really think
- this is something better left to the private sector, Mr Franklin. No author
- could possibly want his books read for free, sir. Are you trying to starve
- the creative artist?
-
- Let's get real Mr Franklin. You know what's real, Mr Franklin?
- Money is real. You seem to be under the misapprehension that information
- wants to be free and that enabling people to learn and follow their own
- interests will benefit society as a whole. Well, we don't believe in society
- as a whole. We believe in the ECONOMY as a whole -- a black hole. Why
- should you be able to think things and even learn things without paying
- somebody for that privilege? Let's get to brass tacks, the bottom line.
- Money. Money is reality. You see this printed dollar bill? It's far more real
- than topsoil or oxygen or the ozone layer or sunlight. You may say that this
- is just a piece of paper with some symbols on it, but that's sacrilege. It's the
- Almighty Dollar. Most of them are actually stored in cyberspace -- dollars
- are just ones and zeros in a computer, but that doesn't mean they're only
- virtual, and basically one big fantasy. No, dollars are utterly and entirely
- real, far more real than anything as vague as the public interest. Don't try to
- talk to us in a language that doesn't involve monetary transactions. You
- have to talk in real language, the language that automatically makes you and
- everything you do and everything you believe into a marketable commodity.
- You're a commodity or you don't exist.
-
- Can you believe that Melville Dewey once said, "free as air, free as
- water, free as knowledge?" Free as knowledge. Let's get real, this is the
- modern world -- air and water don't come cheap! Hey, you want breathable
- air, you better pay your power-bill, pal. Free as water -- man, if you've got
- sense you buy the bottled variety or pay for an ionic filter on your tap. And
- free as knowledge -- well, we don't know what "knowledge" is, but we can
- get you plenty of DATA, and as soon as we figure out how to download it
- straight into student skulls we can put all the teachers and librarians into
- the breadline.
-
- Ladies and gentlemen there's a problem with showing Mr Franklin the
- door. The problem is that Mr Franklin is right. Information is not
- something you can peddle like Coca-Cola. If it were, then information would
- cost nothing when you had a glut of it. With other commodities, if you make
- too much the cost drops. Money just does not map onto information at all
- well. How much is the Bible worth? You can get a Bible in any hotel room.
- They're worthless, but not valueless.
-
- What's information really about? It's about attention. You're never
- gonna read the Library of Congress. You'll die long before you access one
- tenth of one percent of it. What's important is the process by which you
- figure out what to look at. This is the real and true economics of
- information. Power is departing its base in possession of information -- who
- owns the books, who prints the books, who has the holdings. The crux here
- is access, not holdings. And not even ACCESS, but the signposts that tell you
- WHAT to access -- what to pay attention to.
-
- That's why the spin-doctor is the creature who increasingly rules the
- universe. Never mind that man behind the curtain -- no no, look at my
- hand, I can make a candidate disappear. Watch me pull a President out of a
- hat. Look, I can make these starving people disappear in a haze of media
- noise. Nothing up my sleeve, presto.
-
- Librarians used to be book-pullers. Book-pullers, I like the way that
- sounds. I like it kind of better than I like the sound of "information
- retrieval expert," though that's clearly where librarians are headed. Might
- be the right way to head. Though I wonder exactly what will be retrieved
- and what will be allowed to rot in the deepest darkest swamps of the
- dustiest hard-disks.
-
- I like librarians, I owe my career to librarians. I hate being turned
- into a commodity and seeing things turned into commodities. I like
- bookstores too, but I don't like chainstores and I don't like distributors. We
- already have twelve people in the US who buy all the books for the twelve
- major distributors. They're the information filters and their criterion is the
- bottom line and the bottom line is a fraud. I don't like megapublishers
- either. Publishing is owned by far too few people. They're the people who
- own the means of production and worse yet they own the means of
- attention. They determine what we get to pay attention to.
-
- Of course there are other ways of delimiting people's attention. Like
- aesthetic and cultural means of limiting attention. Librarians used to be
- very big on this. Conceivably they could get this way again. Librarians
- could get very correct. Try reading what librarians used to say in the
- Victorian age. They were really upset about popular novels. They carred
- on about it in a way which would sound very familiar to Dan Quayle. Here's
- a guy named Dr Isaac Ray in the 1870s. Quote: "The specific doctrine I
- would inculcate is, that the excessive indulgence in novel-reading, which is a
- characteristic of our times, is chargeable with many of the mental
- irregularities that prevail upon us to a degree unknown at any former
- period." Unquote.
-
- Here's the superintendent of the State of Michigan in 1869. "The state
- swarmed with peddlers of the sensational novels of all ages, tales of piracy,
- murders, and love intrigues -- the yellow-covered literature of the world."
- James Angell in 1904. "I think it must be confessed that a great deal of the
- fiction which is deluging the market is the veriest trash, or worse than trash.
-
- Much of it is positively bad in its influence. It awakens morbid passions. It
- deals in the most exaggerated representations of life. It is vicious in style."
-
- These worthies are talking about authors who corrupt the values of
- youth, authors who write about crime and lowlife, authors who drive people
- nuts, authors who themselves are degraded and untrustworthy and quite
- possibly insane. I think I know who they're talking about. Basically they're
- talking about me.
-
- Here's the President of the United States speaking at a library in 1890.
-
- "The boy who greedily devours the vicious tales of imaginary daring and
- blood-curdling adventure which in these days are far too accessible will
- have his brain filled with notions of life and standards of manliness which, if
- they do not make him a menace to peace and good order, will certainly not
- make him a useful member of society." Grover Cleveland hit the nail on the
- head. I'm the nail. Not only did I start out in libraries as the greedy
- devouring boy, but thanks to mindwarping science fictional yellow-covered
- literature, I have become a menace to peace and good order.
-
- Far too accessible, eh Mr President? Too much access. By all means
- let's not provide our electronic networks with TOO MUCH ACCESS. that might
- get dangerous to the status quo. The networks might rot people's minds and
- corrupt their values. They might create bad taste. Think this electrical
- network thing is a new problem? Think again. Listen to James Russell
- Lowell speaking in 1885. "We diligently inform ourselves and cover the
- continent with speaking wires.... we are getting buried alive under this
- avalanche of earthly impertinences... we... are willing to become mere
- sponges saturated from the stagnant goosepond of village gossip."
-
- The stagnant goosepond of the GLOBAL village. Marshall MacLuhan's
- stagnant goosepond. Who are the geese in the stagnant pond? Whoever they
- are, I'm one of them. You'll find me with the pulp magazines and the comics and
- the yellow-covered trash. In the future you'll find me in the electronic pulp,
- stuff so cheap that it's copied and given away. In the hacker zines, in the
- fanzines, in the underground. In whatever stuff it is that really bugs Grover
- Cleveland. He can't make up his mind whether I'm the scum from the gutter or
- the "cultural elite" -- but in either case he doesn't like me.
- He doesn't like cyberpunks.
-
- And he's not going to like cyberpunk librarians either. Don't deceive
- yourselves on that score.
-
- Weird ideas are okay as long as they remain weird ideas. Once they
- start changing the world, there's smoke in the air and blood on the floor.
- You guys are marching toward blood on the floor. It's cultural struggle,
- political struggle, legal struggle.
-
- You've heard some weird ideas today. I like reading Hans Moravec. I
- respect him and I pay close attention to what he says. He's a true fount of
- weird ideas. He's a credit to the American republic. I think he even makes a
- certain amount of sense, technically and rationally if not politically and
- socially.
-
- But then again, I don't think the Ayatollahs have read MIND CHILDREN
- yet. If they had, they would recognize it as complete and utter blasphemy,
- far worse than Salman Rushdie's SATANIC VERSES. If Hans actually got
- around to creating a digital afterlife right here on Earth, I'm pretty sure the
- Moslem fundamentalists would try to have him killed. They'd surely
- consider this their moral duty. And they probably wouldn't be first in line,
- either. A lot of people have seen TERMINATOR TWO. They might figure
- our friend Hans here as the future Architect of Skynet. He wants to make
- the human race obsolete. Doesn't that mean it'd be a lot more convenient to
- kill him right now?
-
- Of course we're not going to kill Hans now. I mean, not till he gets his
- own satellite channel and starts his own religious movement and asks for
- love-offerings. Not till he starts building a posthuman brain in a box. When
- his technology moves from the rhetorical to the commercial. When MIND
- CHILDREN become MIND CHILDREN (TM) and they're manufactured by Apple
- and Toshiba and retailed to adventurous aging yuppies. Thirty years to the
- Singularity? Thirty years to the complete transformation of the human
- condition? Maybe. Maybe it's just ten years till the day the Secret Service
- raids the basements of MIT and removes all his equipment. As for criminal
- charges, well, we'll think of something. Maybe we can nail him on an FDA
- rap.
-
- I do kind of believe in the singularity though. I think some kind of
- genuine deep transformation in the human condition is in the works. I have
- no idea what that will be, but I can smell it in the wind. That's why I want
- to bring up one last topic today. One last weird idea. I call it Deep
- Archiving. It's possibly the most uncommercial act possible for the
- institutions we call libraries. I'd like to see stuff archived for the long te
- rm.
- The VERY long term. For the successors of our civilization. Possibly for the
- successors of the human race.
-
- We're already leaving some impressive gifts for the remote future of
- this planet. Namely nuclear wastes. We're going to be neatly archiving this
- repulsive trash in concrete and salt mines and fused glass canisters, for tens
- of thousands of years. Imagine the pleasure of discovering one of these nice
- radioactive time-bombs six thousand years from now. Imagine the joy of
- dedicated archeologists burrowing into one of these twentieth-century
- pharoah's tombs and dropping dead, swiftly and painfully. Gosh, thanks,
- ancestors. Thanks, twentieth century. Thanks for thinking of us.
-
- Isn't it a moral obligation to explain ourselves to these unknown people
- we've offended? Shouldn't we give some thought to leaving them a legacy a
- little less lethal and offensive than our giant fossilized landfills and
- the cesium-90 fallout layer in the polar snows? If we're going to put the
- Library of Congress in our hip pocket, I'd like to see us put the Library of
- Congress in every canister of nuclear waste. Let's airmail the Library of
- Congress to the year 20,000 AD. There's absolutely no benefit for us in this
- action. That's why I like the idea. That's why I find it appealing. I hope
- you'll think about it. As weird ideas go it's one of the less hazardous and
- more workable. If you remember one idea from my visit here I hope you'll
- remember that idea.
-
- That's all I have to say, thanks a lot for listening.
-
- **************************************************************************
-
-
- --
- Tom Maddox
- tmaddox@netcom.com
- "I swear I never heard the first shot"
- Wm. Gibson, "Agrippa: a book of the dead"
-
- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
- A couple extra notes:
-
- I'd like to thank Tom for getting this speech onto alt.cp to begin with
- and add that it is now available in book form with the rest of the papers
- and speeches from the meeting:
-
- _Thinking Robots: An Aware Internet and Cyberpunk Librarians_
- Miller, R. Bruce & Wolf, Milton T eds.
- LITA Publications ISBN 0-8389-7625-5
- 200 pages, tp
- Available from Order Department, American Library Assn, 50 East Huron St,
- Chicago, IL, 60611.
-
-
-