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- THE BENEFITS OF BARTERING
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- With this idea, your job is to cash in on a
- billion-dollar industry by uniting the right parties.
- The amount of profit depends on your effort. The key
- lies in your ability to explain the two most important
- benefits of bartering. (And there are benefits!)
- First, little or no cash is required for a transaction.
- Most bartering transactions are done on a straight
- exchange basis. For example, if a CPA needs to get his
- house painted, he trades his services for those of a
- painter who needs his taxes prepared. Second, there is
- always a need for good services. The CPA lays out
- cold, hard cash if he can't find a painter in need of
- tax help.
- So what's the difference? Why shouldn't the CPA
- charge the client for his services? Human nature.
- Everyone feels that he is getting a good deal when he
- can get something he needs in exchange for a skill that
- he possesses. It might only take the CPA a few hours
- to provide the painter with the needed tax help. But
- for his knowledge and expertise, the CPA gets an
- excellent return from the painter. The deal is
- negotiated, and both parties are happy.
- One of the reasons for bartering's success is tax
- evasion. Most people who engage in bartering don't
- realize that they are receiving income when they accept
- a product or service as part of a trade. Since it is
- extremely difficult for the IRS to clamp down on
- bartering, most people get away with it. According to
- the IRS, the value of bartered services must be
- included in gross income.
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