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- From: ph9991_imm@rivers.acc.uwrf.edu
- Newsgroups: comp.sys.atari.st
- Subject: RE: Why Atari can't succeed in the United States
- Message-ID: <1993Jan20.220915.660@rivers>
- Date: 20 Jan 93 22:09:15 -0600
- Organization: University of Wisconsin - River Falls
- Lines: 77
-
- <SML108@psuvm.psu.edu> writes:
- >I can attest to that. I sold Atari computers from 1985 to 1987. It was
- >EASY to make people like STs. All you had to do was show it to them, flip
- >on a few demos, and then tell them the amazing price. Later, as magic-sac
- >hit the market, customer's jaws would drop open when they saw this atari
- >game machine doing a macintosh better than a real mac. Now for the bad
- >parts.
- >
- >1. You could never get enough STs to sell. There was an eternal shortage
- > of them no matter how hard you bugged your distributor. My manager
- > went so far as to order direct from atari but even then it was not
- > good enough and orders would be delayed up to 6 months.
- >
- >2. Quality control was left in the hands of the salespeople. Our deal
- > was that in return for a 10% or so discount on the wholesale price,
- > we'd foot the bill for any repairs on the machines. This did not
- > leave a good taste in one's mouth and we were occasionaly socked
- > by this practice. Another store got really socked with a batch
- > of defective Mega STs in 1988.
- >
- >3. We got an Atari ST diagnostics and repair kit. Lots of lovely
- > peripherals and diagrams were provided with it. Unfortunately, the
- > diagnostics cartidge didn't work and we called Atari to tell them
- > it was defective. They told us that that was impossible and that
- > we must have broken the cartridge if it didn't work and that it
- > would be $300 to replace it. Nice job guys, this is about when
- > my manager started considering ditching atari.
- >
- >4. The whole time my manager would rant on and on about how the ST
- > was the best thing he'd ever sold yet the stupid company was killing
- > its own market. Finally, after a 5 month stretch where he couldn't
- > get ANYTHING from Atari, he stopped selling them.
- >
- >Yep, if they had supported the ST, it wouldn't be in the state it's in
- >now. Realistically, the hardware in my 520ST wasn't really obsolete until
- >last year. Some minor enhancements to the Falcon would make it into
- >a '486 basher and restore the "Power without the Price" reputation but
- >I doubt they'll be made. I'll wait and see though... It's sort of a
- >tortoise and the hare situation. PCs were lousy in 1985. Atari and
- >Commodore computers were state of the art. Unfortunately, Atari and
- >Commodore mostly sat on their laurels and now the PCs have been forced
- >into technological advances by MS Windows horribly slow performance...
- >Meanwhile, the software industry suppored these machines all the way
- >through the transition. To be fair though, a 1985 ST is a lot less
- >obsolete than a 1985 PC or mac.
- >
- >Still, I'll wait and see what happens... I'm in no amphetamine-crazed
- >rush to get a new computer and 1993 looks to be a very interesting year.
- >Perhaps the most interesting year since 1985...
- >
- >Scott
-
- Hey Scott, you don't know how right you are!
-
- I was first interested in Atari computers when the studio I was
- going to was charging me $20 an hour to use their MIDI equipment. They were
- using a Mega 4 with the Pro-24 III MIDI recorder, and my money was quickly
- leaving me.
- After walking through the yellow pages (annoyed at how many Apple and
- IBM dealers there were), I finally found an Atari dealer about 30 miles away.
- I placed my order for the Pro-24 III, along with a 1040ST and SM124 monitor.
- The whole deal was $1200. Well, I ended up waiting for about 5 months, during
- which I would get calls asking me if I would accept an upgraded 512? I told
- them I would wait for the real thing, so they asked me if I would take a
- 1040 STe for the same price. I said yes, but afterwards when I would ask about
- other applications for me, they said that they only dealed with music software
- and had no other information or books or applications for me.
-
- Wow! A great computer, with plenty of programming features, a user
- friendly interface, built in graphics operating system; and NO support. What a
- let down. :(
-
- BTW, does anyone else use versions of the Pro-24? Is it still popular/used?
-
- Larry I.
- --
- larry.o.imm@uwrf.edu
-