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- Path: sparky!uunet!news.miami.edu!ncar!gatech!usenet.ins.cwru.edu!agate!ames!lll-winken!telecom-request
- From: FZC@CU.NIH.GOV (Paul Robinson)
- Newsgroups: comp.dcom.telecom
- Subject: Sears Kills Catalog After 95 Years
- Message-ID: <telecom13.47.1@eecs.nwu.edu>
- Date: 26 Jan 93 23:19:36 GMT
- Sender: Telecom@eecs.nwu.edu
- Reply-To: TDARCOS@MCIMAIL.COM
- Organization: TELECOM Digest
- Lines: 85
- Approved: Telecom@eecs.nwu.edu
- X-Submissions-To: telecom@eecs.nwu.edu
- X-Administrivia-To: telecom-request@eecs.nwu.edu
- X-Telecom-Digest: Volume 13, Issue 47, Message 1 of 11
-
- What is probably one of Pat Townson's biggest neighbors is closing its
- doors today.
-
- Sears Roebuck & Company's Mail Order Catalog Division is closing after
- more than 95 years. It was the use of telecommunications that built
- the business and it was the failure to use telecommunications that
- killed it.
-
- "Wait," you might say, "more than 95 years means it was operating back
- in the 1890s. How could they be using 'telecommunications' then? And
- how does it affect them now?"
-
- Think about it for a moment. 'Telecommunications' is the method of
- communicating over long distance. When we use it it normally refers
- to things like telephones, satellites, cable TV and Internet E-Mail.
- But Telecommunications also includes the methods by which other forms
- of communications are transported.
-
- Where the mail can reach, or where trains can go, you can communicate
- or you can ship goods. And that is what created Mr. Sears' business:
- the ability of the trains to reach out into 'the middle of nowhere'.
- Also, the supposedly 'new' idea of 'easy credit' where someone could
- buy something on time payments.
-
- Now look at the Sears Catalog office that closed, and see why:
-
- - The company that pioneered a means to reach customers in the
- middle of nowhere, now had no easy way for customers to reach it.
- Until last year, incredibly enough, SEARS CATALOG DID NOT HAVE AN 800
- NUMBER. There are companies that do 1/1000 of the business Sears does
- who do have one. But not the largest mail order company in the
- country.
-
- - The company that pioneered allowing people to order on credit or
- return goods which were unsatisfactory, would not take any plastic
- except its own. Even JCPenney takes Visa and Mastercard, and JCP even
- takes Sears' Discover card, too.
-
- Sears failed to keep up with technology, and as a result, the company
- that was created by 'high technology' was killed by failure to stay
- with the technology needed to keep it alive. Larger companies get fat
- and slow, they usually need the technology to compete with the little
- people a lot more than the small companies who have to use the
- technology just to stay alive.
-
- "Telecommunications" gave birth to Sears Catalog. And it was
- telecommunications that pulled the plug.
-
- (And bad management helped grease the skids, too.)
-
-
- Paul Robinson -- TDARCOS@MCIMAIL.COM
- These opinions are mine alone.
-
-
- [Moderator's Note: The demise of the Catalog was in all the papers
- here today. That's another 4000 people to be unemployed here. It also
- appears the R.R. Donnelley Company, printers of the catalog for the
- past 80 plus years will be out of business as well, since the Catalog
- was about 40 percent of their business. Sears began here in the late
- 1800's, but they closed their downtown store many years ago about the
- same time downtown Chicago and State Street died. Their big block-long
- six story building at State and Van Buren Sts. has sat vacant for ten
- years now I guess. In its heyday earlier this century, Sears had its
- international headquarters in Chicago in a building on the (then) very
- white and very Jewish west side, on Homan Avenue. In the 1920's, they
- employed about half the west side neighborhood in some capacity or
- another. Some of you may recall that Jacob Franks, father of the
- fourteen year old Bobby Franks who was murdered by Leopold and Loeb
- was a vice-president at Sears. In his generosity, Mr. Sears before his
- death left a huge amount of money to the Young Men's Christian Assoc-
- iation of Metropolitan Chicago. Because of prudent investments, the
- Sears YMCA still has most of its endowment. Sitting across the street
- from the ancient and abandoned former Sears HQ on Arthington Street
- and Homan Avenue in what is now one of the worst ghetto areas in
- Chicago, the Sears YMCA provides tutoring and recreational programs
- for black children and teenagers. I am reminded of the time when IBT
- cut over a stepper CO to ESS about 1974. Sears Catalog and Central
- Credit facility shared a five-position cord board which had very heavy
- traffic all the time on 312-WABash-4600. My office number then was
- WEbster-9-4600. When IBT made the cut, some damn-fool got 922 and 939
- mixed up in the tables ... for two days I lived with constant wrong
- numbers (a couple hundred calls each day) until I convinced IBT to
- correct the error. Sears never even missed the calls, I'm sure. PAT]
-