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  1. Comments: Gated by NETNEWS@AUVM.AMERICAN.EDU
  2. Path: sparky!uunet!paladin.american.edu!auvm!TTACS.BITNET!GKTEX
  3. Original_To:  BITNET%"mbu-l@ttuvm1"
  4. Message-ID: <MBU-L%93012208465838@TTUVM1.BITNET>
  5. Newsgroups: bit.listserv.mbu-l
  6. Date:         Fri, 22 Jan 1993 08:45:00 CDT
  7. Sender:       "Megabyte University (Computers & Writing)" <MBU-L@TTUVM1.BITNET>
  8. From:         GKTEX@TTACS.BITNET
  9. Subject:      Focus Groups
  10. Lines: 14
  11.  
  12. Karen
  13.  
  14. I have heard the term focus groups used in two contexts--one the business wordl
  15. and two psychology.
  16.  
  17. The psychology focusing groups is based on a book called Focusing by Eugene
  18. T. Gendlin (1981).  As I remember it, it is a problem identifying/solving
  19. process for individuals.
  20.  
  21. Sage has a book by Morgan (don't know first name or initial) called
  22. Focus Groups as Qualitative Research.
  23.  
  24. Virtually from the South Plains,
  25. Tex
  26.