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- Path: sparky!uunet!dtix!darwin.sura.net!paladin.american.edu!auvm!CONCERT.NET!AURS01!AURW6B!GINGELL
- From: aurs01!aurw6b!gingell@CONCERT.NET (Mike Gingell)
- Newsgroups: rec.video.satellite
- Subject: It's your BBC World Service - Phone In
- Message-ID: <9212211456.AA24333@aurw6b.aur.alcatel.com>
- Date: 21 Dec 92 14:56:04 GMT
- Sender: HOMESAT - Home Satellite Technology <HOMESAT@NDSUVM1.BITNET>
- Lines: 103
- Comments: Gated by NETNEWS@AUVM.AMERICAN.EDU
-
- On Sunday Morning there was a live phone in to BBC World Service when
- people from all round the world got the opportunity to ask John Tusa,
- the retirng Director of the BBCWS about the current and future state
- of the WS.
-
- At least one person in the USA must have read my message of last week
- and called because his question was the same as I suggested, right down
- to the bit about the finger. Here is a summary of the Q & As about
- World Service TV.
-
- --------------------------------------------------------------------
-
- John Schmidt from Colorado: "It appears from here that the BBC World
- Service TV may be conceding its North American TV audience to Deutche
- Welle TV since that service has begun broadcasting here and my question
- is when are you going to get your finger out and begin World Service
- TV broadcasts in North America"
-
- John Tusa: "Ahm well, provocativly put, I can assure you that our fingers
- have been waving all round the world in the course of the last 18 months
- when the people who run World Service TV have managed to get agreements
- for the whole of Asia, for a large part of Africa and soon I think for
- Australasia and also we have an agreement with CBC in Canada where we
- provide one of their new networks with some of our news so at least we
- are in the North American Continent. Now, the United States, itself. It
- is as you well know not just diverse market but an extremely competetive
- one. In all these case we have to find a partner who says 'We want your
- programmes, we will pay you for them and we think we can then recover the
- costs through whatever the local form of financing may be, advertising,
- sponsorship or something like that'. At the moment, and in the middle
- of a recession in your country we cannot find a partner who will pay us
- the sums of money that we need. But BBCWS TV people do spend a lot of
- time negotiating in the USA, it is proving a very tough market.
-
- .... Deutche Welle have done very well in getting there, it is a limited
- service which they have decided to fund themselves. BBC WS TV is funded
- differently and if we want to get into the American market, frankly we
- would like to get in with a big presence, we would like to get in with a full
- network as we do have in Asia and as we are getting in Africa."
-
- Jean Mainland (from Japan): "I am wondering why the World Service
- Television programming is so different in Asia, compared with that offerred
- in Europe, particularly drama and light entertainment".
-
- John Tusa: "Yes, a complicated story which I will try to make short. We
- regard, and you may not like this, the format of the Asian network which
- is typically, 30 mins of News in the 1st half hour and then 30 minutes
- of information programmes in the second half hour, that is really the
- typical format for World Service Television, slighly adapted round the
- World. Now World Service In Europe is something that we picked up. It
- existed as a BBC channel before World Service TV came along, we inherited
- it, we manage it, we have the cash flow from it. That has a different
- purpose, it goes to different audiences, and there are different rights
- arangements. It all comes down to rights, that is do you have the rights
- for particular programmes on a world wide basis. But the most important
- thing is that we wouldn't want to have drama, comedy etc., on WS TV
- because we don't think that that is how we can get round the world. We
- think that news and information is the way to do that.
-
- Jean: "I was sort of expecting that but I was wondering if there was any
- chance of a *bit* more variety in the future".
-
- John: "Yes I think there is, the program variety will come when we have
- more money to do our own programmes in the second half hour. At the moment
- the programmes in the second half hour are some of the best of British
- documentaries and information programmes. At the same time, many of them
- are very very British indeed and we would like to change them so that
- they have a more international bias. And this is only the same transition
- that World Service Radio itself made. The amount of domesticaly produced
- programmes has been going down over the years and I think that as WSTV
- earns money it will make more of its programmes and I hope give you some
- of the variety which you are looking for."
-
- Moderator to John Tusa: "You are steering away from drama and light
- entertainment presubably because the BBC Enterprizes hopes to sell those
- programmes to foreign broadcasters?".
-
- John Tusa: "That is also the case. It is one of the interesting
- divergencies, World Service in English has always decided that it is
- a mixed affair, a mixed network, it is popular, it works like that, but
- I think that we all beleive that World Service Television will manage
- to get into its markets if it is news and information, but I think
- there will be more diversity in the next couple of years."
-
- Mr. Bosa from India: " .... Do you think that the
- funds that you have directed for TV viewing in India & Asia, you
- should lay more stress on Radio than TV expansion in Asia"
-
- John Tusa: "Its a very important question Mr Bosa and I am very happy to
- correct it. We have not diverted any of our funding to World Service TV.
- We were not permitted to and we would not have done so because we do not
- have the neccessary funds to divert. World Service TV is funded separately
- it has its own business plan, it is a free standing BBC Company and we
- continue to put all the money that we have into our radio programmes, ..."
-
- ------------------------------------------------------------------
-
-
- The above excerpted and paraphrased without permission by:
-
- Mike Gingell, Raleigh, NC USA (919) 850-6444
- UUCP: ...!mcnc!aurgate!aurfs1!gingell
- Internet: gingell%aurfs1%aurgate@mcnc.org
-