[SALESPERSON MOTIVATION LETTER] General rules: * Accentuate the positive; build on the strengths of performance rather than dwelling on negative. * Emphasize the role the salesperson has played in the company's success.«PG» COMPANY ADDRESS CITY, STATE ZIP To: Name From: Name Subject: [Sales objectives for 1987] [As we have been reviewing the sales figures from 1986, we have been impressed with the significant gains the sales staff has made in new business. We want to take this opportunity to recognize your efforts and tell you how much we appreciate your contribution to the success of our company.] [The sales figures have also encouraged us to project an even brighter picture for the year to come. With significant improvements in the national economy affecting our local industries, we anticipate more opportunities for sales to new businesses and increased sales to our existing accounts.] [You were hired for our sales staff because you demonstrated that you were exceptionally well- qualified to sell our products. Our sales figures prove we were right about you. And with your help, we can realize even greater success in the coming year.] [Thank you for your fine work.]
