[MEDIA EVENT LETTER] General rules: * Use a media event letter when you are sending the information to a reporter or editor that you know personally. If you are sending out the information to the press in general, send a press release. * Put the critical information in the first paragraph. * Approach media with the kind of audience that would be interested in your event. * Avoid superlatives that pad the facts.«PG» COMPANY ADDRESS CITY, STATE ZIP Date NameCompanyAddressCity, State Zip Dear , [In honor of National Hot Dog Month, Harvey's Hot DogEmporiums will be donating over 3,000 hot dog lunches to thearea's needy. The disbursement of the meals will be throughthe Needy Network food banks on September 1 through 3 (seeattached schedule.] I am writing to suggest news coverage of thedisbursement and the need for similar disbursements by otherfood product and service retailers. I could suggest othercompanies you might interview, as well. I would be happy to assist you in any way. I will bein contact with you next week to discuss this idea further. Thank you for your interest. Sincerely, NameTitle
