[GENERAL SALES/MARKETING LETTER] General rules for sales letters: * State the offer and the benefits of it to the client. * Use "you"s and "your"s to emphasize personal contact. * Use testimonials or endorsements where possible.«PG» COMPANY ADDRESS CITY, STATE ZIP Date NameCompanyAddressCity, State Zip Dear , [During the past year, the companies that have beenthe most successful in the Puget Sound area are those thatare members of the Seattle Chamber of Commerce who havebased their plans on market research they received becauseof Chamber membership.] [In today's competitive business environment, you needevery advantage to help your business thrive. You need theresearch, legislative, and networking benefits of Chambermembership.] [Chamber membership provides you with three monthlypublications that will keep you effectively informed on thedetails of your business environment, a busy schedule ofinformative and entertaining workshops and seminars, andmany opportunities to network and share resources with yourpeers.] [May I stop in to explain the benefits of Chambermembership more fully?] Sincerely, NameTitle
