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1987-08-31
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1KB
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51 lines
[MEDIA EVENT LETTER]
General rules:
* Use a media event letter when you are sending theì
information to a reporter or editor that you knowì
personally. If you are sending out the informationì
to the press in general, send a press release.
* Put the critical information in the first paragraph.
* Approach media with the kind of audience that would beì
interested in your event.
* Avoid superlatives that pad the facts.
.paè COMPANY
ADDRESS
CITY, STATE ZIP
Date
Name
Company
Address
City, State Zip
Dear ,
[In honor of National Hot Dog Month, Harvey's Hot Dogì
Emporiums will be donating over 3,000 hot dog lunches to theì
area's needy. The disbursement of the meals will be throughì
the Needy Network food banks on September 1 through 3 (seeì
attached schedule.]
I am writing to suggest news coverage of theì
disbursement and the need for similar disbursements by otherì
food product and service retailers. I could suggest otherì
companies you might interview, as well.
I would be happy to assist you in any way. I will beì
in contact with you next week to discuss this idea further.
Thank you for your interest.
Sincerely,
Name
Title